Customers
3 Tactics to Turn One-Time Holiday Shoppers Into Year-Round Buyers
Holiday shoppers bring more than a spike in sales because they arrive with open minds, ready to connect with new brands.
A Customer Ghosted Her on a $1,700 Bill — So She Used This Clever Move to Get Paid
When people act in mysterious and frustrating ways, here's what to do.
She Went From Teacher to Owning a Business in an Unexpected Industry – And Wants Others to Do the Same: 'There Is So Much Opportunity'
Angie Snow went from teacher and stay-at-home mom to co-owner of a thriving business by embracing leadership, championing women in trades and rethinking what it means to support both employees and customers.
No More 'Press 1 for Service' — Here's How to Bring Phone Systems into the Age of Personalization
AI phone agents are revolutionizing customer service by replacing outdated, impersonal phone systems with intelligent, personalized and efficient conversations that boost satisfaction and business success.
Why Everyday People Are Becoming the Most Powerful Influencers for Your Brand
There is power in community, and brands are learning how to harness it through their audiences' voices.
Why Knowing Your Customer Drives Smarter Growth (and Higher Profits)
What if the secret to skyrocketing your sales and customer loyalty is already in your data?
'Mad Men' Marketing Strategies Are Back and Here to Stay — Here's What You Need to Know
It's easy to get swept up in the world of data. But if you work in the marketing field, you may have noticed a recent shift when it comes to measuring success.
Your Customers Are Talking About You — Here's How to Turn Their Feedback Into Profit
Listening to your customer has always been a strategic imperative. With countless options just a click away, consumers are gravitating toward brands that make them feel cherished and involved.
This Engineer's Invention Was Better Than Competitors – But No One Was Buying It. Here's How She Pivoted and Grew 300% in One Year.
Jamie Mitri realized it doesn't matter how brilliant your product is if customers won't take the time to learn about it.
How to Unlock the Hidden Customer Experience Advantage That's Quietly Powering Today's Best Retailers
A new class of operational technologies is quietly transforming how retailers engage customers — by empowering the people and processes behind the scenes.
AI Can Give You New Insights About Your Customers for Cheap. Here's How to Make It Work for You.
You can teach AI to think like your target customer.
This Local Bakery Has Lines Out the Door. Here Are the Secrets to Its Success.
Known for its viral flat croissants and innovative desserts, Alexander's Patisserie also excels in hands-on leadership and team culture.
5 Secrets to Success From a Sustainable Business That's Grown 95% in 3 Years
Here's how the president of this sustainable junk-removal business solves problems fast, treats customers with care and keeps as much as possible out of the landfill.
How This North Carolina Lawn Care Company Earns Customer Loyalty
By prioritizing responsiveness, transparency and efficiency, Sam Speno has cultivated a lawn care business that builds lasting customer relationships.
Want to Boost Your Profits by Up to 95%? Focus on This Underrated Metric.
Tracking this metric isn't just smart — it's a game-changer for retention, growth and staying ahead of the competition.