PR Daily

Going into social media with a 'how hard can this be?' attitude is a recipe for failure.

SEO isn't just for text-based content. Try these tactics to make sure your videos get all the views they can.

Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.

A blog can do a lot to help your organization, but only if it's written and edited professionally and proficiently.

If you're feeling uncreative and more than a little burned out, it may be time to briefly unplug, get active, and find someone to talk to.

Websites without clear labels, that require multiple clicks to get to the most important stuff, and otherwise frustrate can serve as an example of what not to do.

Tips for pros wondering how to use the social media app effectively.

A new infographic from Offerpop breaks down where the money is likely to go, based on survey data.

A few simple steps can change your pitch from one that gets ignored into one that is adored.

There's more to building your brand's awareness than SEO. Allocating a budget for these ideas can help PR and marketing pros produce better results.

If a client isn't responding to your emails, what do you do? Consider picking up the phone, or perhaps, revising your work.

Selfies exemplify how millennials are different from generations past. It's all about expression and a close, personal relationship with mobile technology.

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.

Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.

Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.

Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.

A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.

Photos apparently outperform all other types of content on Google's social network.

Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.

A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.

If you think reporters are scary, don't. They're human beings, too.

Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.

There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.

According to this infographic, there are five key elements to a robust brand account. Does yours have all five?

A new survey shows that 80 percent of companies think they're doing a great job, but only 8 percent of customers think so.

Follow these tips to ensure the recipients of your messages don't hit the delete key, or worse, unsubscribe.

Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.

A ranking of 15 punctuation marks according to how difficult they are to learn and use. Do you agree with these ratings?

You create good content, so why isn't anyone sharing it? This infographic explains why and offers ways you can tweak your content so people can't wait to pass it along.

What does a perfect social media post look like? Some detailed tips for creating the best posts possible.