PR Daily

Here are some tips that will put you on the right path to better Facebook, Twitter, Pinterest, Instagram, and Vine posts.

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.

Google's latest rollout continues the company's commitment to rewarding high-quality, user-focused content with higher rankings.

Crafting an infographic involves much more than choosing fonts, colors and graphics. Follow this step-by-step guide to ensure your visuals deliver an unforgettable story and message.

Facebook has cleared out inactive or fraudulent accounts, which means 'like' counts have dropped. Here's how to build yours back up.

Marketing pros in industries where live streaming is gaining traction can't afford to lag behind.

The wisdom of these well-known, creative people can help writers who need some inspiration.

Brand managers are turning to video to gain audiences' attention, but you'll have to create something more interesting than average corporate fare to capture eyeballs.

Looking to contribute some content to a blog or website, perhaps to promote your brand? These tips will help get you into editors' good graces.

How you can pitch or partner your way to success with bloggers.

In short, it's a social-media marketing technique that works.

Make the time you spend creating stories, presentations and videos worth it by finding new ways to share with online audiences.

U.S. companies are under the global average for responding to consumers' questions and concerns on social media, a new report says.

Here are the tools you need to take and share a truly stunning shot.

As live streaming gains favor, PR and marketing pros can reap the benefits. Here are a few ideas.

Avoid giving away junk, be creative and try your best to make the contents of the bags memorable without being offensive.

Unfocused messages can hurt your brand and career. Here are a few easy methods for crafting -- and delivering -- memorable messages in any medium.

The practice of public relations is not what it used to be, but history can teach us some important lessons.

Measurement is paramount to ensuring successful communications campaigns. Here's what the numbers can do for you.

Hyphens and dashes have different uses. They cannot be used interchangeably.

Do you use the same words or phrases over and over? Freshen up your vocabulary with these gems from the past.

As social media makes even the smallest brand mistakes highly visible, smart reputation management is more important than ever. Here are five cases where brands got it right.

You may think you're ready to hire an agency, but are you really? Test yourself with these queries.

A look at the evolution of the video-sharing site as a marketing tool.

Measuring something as seemingly unwieldy as the effects of bloggers and social media users talking about your brand can be daunting, but it's achievable.

A recent report revealed the most-followed Twitter accounts by innovation leaders, along with what sources they use to share information.

Does your social media need an adrenaline shot? Here are three ways to boost online engagement by making the most of visuals.

Plus an example of one organization that is going back to print over complaints of email overload.

According to Watson the computer, anyway.

Feel like your brain just isn't cooperating? Try these methods to kick it back into high gear.