PR Daily

Approaching your subjects the way a photojournalist would can help you tell your story with greater success -- and fewer headaches.

Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.

Your professors bear some blame; they lauded florid writing and set minimum lengths for papers. Here are a few salient points for crafting tighter releases.

Huge, unsolicited attachments and pretending you know someone you don't are among this writer's no-nos.

If the word 'cool' is wearing out its welcome in your personal lexicon, try these synonyms.

Consumers -- especially young ones with disposable incomes -- are making the move from Instagram. Here's what you should know about this rapidly expanding visual platform.

All right, several ways.

You probably shouldn't, but this flowchart will help you know for sure.

Making little changes to your posts, such as adding a description or hashtags, can bump up users' engagement with your brand. Give these tactics a try.

From email to social media to SEO and beyond, great headlines are essential for business.

What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.

A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.

You think you know Google. But you don't know everything about it.

If you're not using the fast-growing photo-sharing tool for communications and marketing, these numbers may make you reconsider.

Be careful when you use words such as 'comprise,' 'averse' and 'imply.' They are often used incorrectly.

An organization's social-media efforts should be the result of combined efforts across departments.

Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.

LinkedIn asked its users to nominate the most inspiring Company Pages on the network. Here are the winners and ways to apply their smart tactics to your page.

Even the strictest editors aren't immune to some of these miscues.

PR pros and BIZ Experiencess will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.

A look back at some of the top predictions of the year, and whether they were accurate.

Color choices can make a huge difference in marketing materials. Here are some considerations to keep in mind.

What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.

The social-media platform is proving itself to be nearly invaluable to marketers. It's growing fast and leads to more sales conversions than any other social network.

Want to get the most readers possible for your content? This infographic will tell you what works.

The dystopian series provides ample social commentary. In addition, we can learn a lot about crisis communications from the 'girl on fire.'

A recent study suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.

Do you find yourself using the term 'a lot' with regularity? Break the habit with these more-specific synonyms.

A little marketing 101 on how to engage fans and convert casual visitors into evangelists.

Facebook put an end to the common social media marketing strategy Wednesday, but that may just be a good thing.