PR Daily

Looking back on the lessons in one of the greatest speeches in American history.

There are many good strategies for pitching news and creative pieces, but there are additional measures you should take when you go after a dream website or publication.

Marketing and PR pros must adapt to the growing number of smartphone users who consult their mobile devices before making a purchase.

Even with an SEO plan in place, there is a good chance it isn't working the way you hoped.

While there is no outwardly visible signs of an expert corporate communicators, here are four surefire ways to tell you are in the presence of one.

Here are tips to help you write compelling copy more quickly -- whether for emails, tweets or press releases.

From determining the best linking opportunities to choosing the best headlines, here is how to turn social-media users into regular visitors and customers.

Here are three tips to help you beat the blahs and earn applause the next time you take the stage.

When it comes to reaching customers, public relations can either be a company's best friend or its worst enemy. Here are a few rules for establishing good customer relations.

Here are a few tips that will put you on the right path to better Facebook, Twitter, Pinterest, Instagram and Vine posts.

Digital marketers fail when they don't follow these golden rules.

With the holiday season in full swing, here are a few pitching behaviors on reporters' wish lists.

Pixar's 'Inside Out' doesn't only entertain; it also teaches valuable lessons for content marketers.

Pictures are still worth a thousand of words.

With this year marking the 80th year of the iconic game, it seemed a fine time to round up some wisdom that communicators have accumulated while playing the board game.

When used wisely, GIFs are a great way to connect with your audience, increase views and make your brand more relatable to consumers.

Given the important role content marketing now plays in the success of online business, it's time that SEO ties the knot with content marketing.

Though each blogger or influential social media users has a unique way of approaching a sponsored post assignment, there are a few common themes.

By learning the true value of social-media rules, you can better evaluate your strategic choice to ditch the status quo.

Here are three ways to bridge unexpected connections and innovative ideas, helping drive viral success.

You think you put together an amazing pitch but after you send it out, you hear crickets. Here are six ways to redeem yourself

Native advertising won't mean the end of public relations, but it will mean that public relations will start to look very different.

If done correctly, product placement on social media can generate a lot of talk , which will hopefully lead to an increase in sales.

With so much social media 'noise,' here are a few tips to ensure your images stand out on platforms.

Here are a few tips on how to create more shareable posts and campaigns.

From the lifestyle lady to the eager beaver, publicists personalities run the gamut.

Your brand can make it through a crisis with relatively little injury if you're truly prepared for it.

Here are a few ways to make sure your online presence stands out on the the social-media platform.

Here are three tips to optimize your online PR content for greater reach, readership and results.

When crafting that message, understanding what not to say is every bit as important as what you do say.