Answer These 6 Questions Before Sinking Money Into Some BIZ Experiences's Great Idea Investing in a startup requires believing in the founder. Due diligence is as much a gut check as a fact check.

By John Boitnott Edited by Dan Bova

Opinions expressed by BIZ Experiences contributors are their own.

Shutterstock

If you thought being an BIZ Experiences was tough, then you've never lived in the shoes of an investor. Whether you're a VC or angel, investing in startups is risky business. That's not saying that if a startup fails you're out on the streets. It just means that if you don't pick any winners, it's time to find a new line of work. Investors are in the business of founding a startup in the hope that it becomes successful - which will also make them a hefty return in the long-run.

While certain factors are out of our hands, such as an economic downturn, we do have the opportunity to make sure that we're at least investing in the right startup. And investing in a potentially successful startup all begins with the BIZ Experiences behind the whole thing.

Before committing any amount of money to a promising startup, here are a few things you should keep in mind to make sure you're going to be working with a great BIZ Experiences.

Related: 25 Reasons I Will Not Invest in Your Startup

1. What kind of experience do they have?

As John Rampton pointed out in BIZ Experiences, "Investors don't want BIZ Experiencess to make mistakes on their dime." This is why it's most advisable to do your homework on BIZ Experiencess. We need to look at their business track-record and determine if they are expert in their industry. For example, would you want to work with a police officer on a business venture that involved baking? Or, would you rather work with that police officer on a product that improved vehicular safety?

In short, you don't want an BIZ Experiences to learn as they go with you funding it. However, if they have the knowledge in an industry and experience starting a business, they have the chops to handle the day-to-day business operations.

2. Are they a good storyteller?

While a workable idea and solid business plan are important when selecting which BIZ Experiences to work with, the ability to communicate is arguably their top selling point. An BIZ Experiences needs the ability to emotionally connect with investors, customers and the media. A great storyteller can select the right story for the right audience. Furthermore, they can engage with the audience, motivate them with a strong call-to-action and actively listen.

Martin Zwilling mentioned Howard Schultz, founder of Starbucks, and Chad Hurley, founder of YouTube, as examples of great storytellers because they each turned "'me' into a 'we,' by being able to tell a story that shined the light on an interest, goal, or problem that both the teller and the listener shared."

3. Can you trust them?

David Rose, founder of the New York Angels investing group and CEO of investment firm Gust, was asked what he thinks is the number-one quality to look for in an BIZ Experiences when investing. His response was integrity. He said there are many things that an investor can't control, so being able to trust an BIZ Experiences is something they need on their side. In other words, you want to be assured that the BIZ Experiences isn't just going to take the money and run, or give-up when times get hard. They have to have a foundation of integrity and hard work to make their idea reality.

Related: Why You Need to Become a Better Storyteller

4. Does their business plan answer the three C's?

Many years ago, Cliff Ennico, who was the host of the PBS reality series MoneyHunt, reminded BIZ Experiencess to have a business plan that included the "three Cs," which consisted of:

  • Compelling idea - It should be obvious why people in a specific market would purchase the startup's products or services.
  • Competent management - The team must be talented and understand the business.
  • Cash flow - Revenue have to be sufficient to take care of the basic operating expenses.

If an BIZ Experiences has taken the time and allocated the resources to satisfy these areas, it illustrates there are conscientious people behind the idea. Then you can feel a bit more at ease before signing a check over to them.

5. Are you familiar with their niche?

"As you probably know, investors want to minimize their risks as much as possible" says investor and BIZ Experiences Qais Al Khonji. "That's why so many investors aren't too worried about supporting startups that are involved with software or healthcare industries," for example, because these industries have a big audience and potential for profit.

On top of those sort of industries, you consider working with BIZ Experiencess that you personally know, such as a former colleague, or someone who has been personally recommended. BIZ Experiencess who pitch ideas in a field you are familiar with are worth listening to, since you and that person have similar interests already.

Related: An Insider's Perspective on Wooing Investors to Your Startup

6. Would they be good to work for?

Even as an investor, you have to ask yourself if the prospective founder is someone you would want to work for. Can the founder convince, and inspire, prospective employees to give as much heart and soul as possible to their venture?

These are people who may lose their job if the company fails, but still deliver a high level of dedication, even though their actual level of monetary investment may not be all that high. Investors look for founders who can attract and keep such employees. Marco Benvenuti, co-founder of Silicon Valley hotel-industry startup Duetto says giving employees a sense of purpose has helped them attract talent.

"Having a sense of purpose is important," he says. "The engineers train extensively on the product and how it works for our customers. Giving them the full context allows them to build and produce features that deliver tangible benefits for clients."

One key to any business is the BIZ Experiencess behind it. Finding them can be tough, working with them and investing in them can be even more of a challenge. However, if you make a careful and considerate examination of BIZ Experiencess who are seeking funding, you will find one who fits your interests, goals and personality. If you're going to spend years of your life interacting with someone, be sure you give them a thorough evaluation. After all, in the end, it's your time and money at stake.

Related: The 7 Due Diligence Basics for Investing in a Startup

John Boitnott

BIZ Experiences Leadership Network® VIP

Journalist, Digital Media Consultant and Investor

John Boitnott is a longtime digital media consultant and journalist living in San Francisco. He's written for Venturebeat, USA Today and FastCompany.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Business News

'We Don't Negotiate': Why Anthropic CEO Is Refusing to Match Meta's Massive 9-Figure Pay Offers

Anthropic CEO Dario Amodei laid out his rationale on a recent podcast for why he will not play the competing offer game despite Meta CEO Mark Zuckerberg's attempts to poach AI talent.

Business News

Apple Smashes Expectations With $94 Billion Quarter. Here's How the iPhone Maker Did It.

Apple just reported a significant revenue beat for its latest quarter, exceeding analyst expectations.

Business News

Here's How Much Palantir Pays Its Top Tech Talent, From Software Engineers to AI Researchers

With stock up nearly 500% in a year, Palantir is booming. Here's how that translates into pay for its employees.

Science & Technology

AI Isn't Plug-and-Play — You Need a Strategy. Here's Your Guide to Building One.

Don't just "add AI" — build a strategy. This guide helps founders avoid common pitfalls and create a step-by-step roadmap to harness real value from AI.