Marketing - Page 9

Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.

Growing a Business

Why Gamification is the Secret Weapon for Brand Engagement

Gamification turns everyday brand interactions into addictive experiences by tapping into human psychology, but it must be used responsibly.

Starting a Business

I Had 'Too Much Experience' to Find a Job. So I Used Facebook to Start a Small Business That's Making About $500,000 a Year.

After Amber Starling moved to Manhattan, Kansas, a frustrating job search led to a life-changing business opportunity.

Starting a Business

BIZ Experiences+ Subscriber-Only Event | May 28: How This Founder Sold 3 Million Units of His Toy Ball Idea

Subscribe to BIZ Experiences+ for just $1! Get access to all member benefits, including our next Subscriber-Only Event with Joe Burke, Founder of Ollyball.

Marketing

How Today's Young Workers Are Creating a New Opportunity for Unions

Today's young workers want more than better wages — they want a voice in shaping the future. Here's how unions can evolve their brand to meet the moment.

More Posts on Marketing

Marketing

How to Get Your First 1,000 Email Subscribers (The Smart Way)

Here's a step-by-step system for startup founders to build their first 1,000 engaged email subscribers — without guesswork or gimmicks.

Marketing

How Brands Can Master Bluesky and Capitalize on Its Growing Audience

As Bluesky matures, brands that get in early and cultivate a robust strategy for engagement and trust stand to gain a competitive advantage in an environment unhampered by traditional social media constraints.

Marketing

You Don't Need More Followers. You Need More of This Thing.

The rules of influence have shifted from what you know to who you know to who knows you. Today, we're in the trust economy, where what matters most is who believes you.

Branding

This Triple Threat Strategy Will Accelerate Your Business's Growth

Think of publicity, marketing and branding as the three legs of a tripod. They all work together to hold up your business's success — here's how.

Growing a Business

Why Your Audience Isn't Listening Anymore (And What You Can Do About It)

People are tired of being marketed to. When every message feels like a promotion, trust disappears.

Branding

The Brand-Builder's Playbook for Turning Market Uncertainty Into Decisive Action and Measurable Growth

Here's how to turn market fog into a roadmap your team can actually follow.

Starting a Business

The Business He Started in Response to a Frustrating Grocery Store Experience Surpassed $1 Billion in Sales and Counts Ray Dalio Among Its Investors

Steve Magami, co-founder with Thomas Snyder of Fruitist, was tired of playing "berry roulette."

Growing a Business

This Chef Lost His Restaurant the Week Michelin Called. Now He's Made a Comeback By Perfecting One Recipe.

Chef Frank Neri discusses how a trip to Tijuana changed his view on flavor, a WhatsApp group kept him in the game, and doing one thing well became his recipe for success.

Growing a Business

Before You Spend a Dollar on Ads, Fix This First

You can't market your way out of a weak product. Before investing in ads, ensure your offering delivers real value — customer experience, not clicks, determines long-term success.

Science & Technology

This Fun Friday Night Family Ritual Taught Me a Surprising Lesson About AI and Creativity

What photorealistic gummy octopuses, side-eying dogs in top hats and LEGO-building bears taught me about raising curious humans in an AI-powered world.

Growing a Business

Turn Your Emails into Trust-Building, Revenue-Driving Machines — Without Ever Touching The Spam Folder

Your customers check their email for deals. Use these six tactics to stand out and drive more sales