Trevor Rappleye
BIZ Experiences Leadership Network® Contributor
Bio
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Latest
This LGBTQ+ CEO Built a Brand on Honesty. It Started With One Personal Video.
I spent years helping people show the heart behind their business — but I wasn't showing mine, and the day I finally did changed how I lead.
A.I. Could Destroy the Power of Video Marketing — But Only If We Allow It
From emotional franchisee stories to leadership testimonials, real video still works — but only if people believe it's real.
This Is The One Video Every Emerging Franchise Should Start With
Emerging franchisors are often told to prioritize sales decks, FDDs and digital ads. But if you're not capturing this story on video, you're skipping the one thing that builds trust faster than anything else.
'A Bride Called Me Crying, That's When I Had to Quit.' This Nightmare Job Taught Me Everything About How Not to Run a Business.
I got scammed into working at a company that scammed brides. Here is what I learned.
Why Your Franchise Leads Are Ghosting You — And How to Win Them Back
Leads disappear for a reason. If you're not telling the right stories, you're making franchise sales harder than they need to be.
Franchise Networking That Actually Works — Why Industry Leaders are Heading to the Mountains This June
The Service Franchise Summit was created to bring franchise leaders together through shared experiences — not boring ballrooms and forced networking.
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