Brands: Page 2
Rebuilding Brand Trust in a Distracted Economy
MENA consumers are more likely to trust a brand that says less but says it with precision than one that shouts constantly with aesthetic polish.
Build-A-Bear Was Failing. Here's How This CEO Turned It Around — and Achieved Record-Breaking Revenue.
Sharon Price John, the CEO of Build-A-Bear, discusses how she embraced change and transformed the once-struggling mall-based retailer into a thriving multi-dimensional brand.
Ignore This Self-Sabotaging 'Instinct' If You Want to Tell Your Brand's Story Effectively, Marketing Expert Says
Donald Miller wrote the bestselling book 'Building a StoryBrand,' and he believes a good tagline keeps it simple, stupid.
Why Most Branding Advice Is Wrong — and What Actually Works
Forget the buzzwords, the fluff and the empty mantras. Real branding isn't about catchy slogans, slick logos or vague notions of authenticity — it's about trust. If your brand strategy isn't driving credibility, customer preference and real-world results, you're wasting time and money. Here's how to cut through the noise and build a brand that actually works.
How Businesses Can Capitalize on Emerging Domain Name Trends
The potential of new gTLDs and emerging domain trends is reshaping how businesses brand themselves online. Here's how you can stay ahead of the curve.
How to Build a Strong Brand Identity for Your Early-Stage Startup
Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success.
'Show Me the Money!': How this Talent Agent Helps Stars Like Tracy McGrady and Gradey Dick Turn Their Platforms Into Multi-Million Dollar Brands
Cecil White, a top agent at WME Sports, assists high-profile athletes in turning their platforms into lucrative brand deals by aligning their personal values with strategic partnerships.
World's Most Valuable Brands: e&, ADNOC, and Emirates Join the List
UAE companies show outstanding performance in an annual report highlighting the world's most valuable and strongest brands.
What to Do If TikTok Is Banned — Protect Your Brand With This 5-Step Action Plan
Here are some actionable strategies to help creators and BIZ Experiencess safeguard their brands from the potential TikTok ban.
Beware the Brand Imitation Trap — Why Copying Giants Like Nike Could Kill Your Startup
Many brands today fall into the imitation trap, thinking that copying successful brands will bring them the same success.
How to Build Brand Recognition From Scratch — A Step-by-Step Guide for Startups
Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start.
Who Shapes a Brand — The Leader or the Audience? Here's What Really Determines Success.
Great brands thrive at the crossroads of leadership vision and audience engagement, balancing strategic direction with real-time feedback to stay authentic, relevant and trusted.
Is It Time for a Change? 5 Indicators Your Business is in Desperate Need of a Rebrand
Rebranding aligns a company's identity with evolving products, audiences and market demands.
3 Steps to Nail Your Brand Identity and Become Unforgettable to Your Customers
Aspiration, authenticity, and anticipating customer needs are crucial for brand identity.
Thinking of Rebranding? This Step-by-Step Guide Will Help Make the Process Smooth and Successful.
Rebranding can help your business attract new audiences or reignite existing customers' enthusiasm. Use this guide to complete the process successfully.