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The desktop marketers who embrace mobile-marketing strategies will reap rewards

Some studies are showing an ever-increasing gap between the information key decision makers want, and the actionable insights needed to drive business forward.

User engagement metrics, which measure what users do on your website and how they do it, have become unofficial ranking signals with Google.

Acquire customers differently by driving progress toward strategic goals.

Live chat is here to stay and is an amazing tool for communicating with visitors if it's done right.

Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.

Here are three ways you can use analytics data to improve your business.

Here are a few hacks to help increase conversions.

While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.

To turn visitors into clients make sure your website is optimized.

As devices and technologies change, so will our marketing methods.

The one thing every BIZ Experiences must understand to truly grow a successful business is human behavior.

Social media can be an incredibly powerful tool for driving traffic to your website, if you know what to look for.

Going beyond just measuring keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business.

Using quizzes as a part of your marketing strategy is one of the most underrated types of content that every marketer should be trying.

Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.

If you're lost with design and need some guidance, this infographic is the perfect blueprint of an optimal blog design.

Marketers who have been keyword-dependent should start learning as much as they can about other methods of improving SEO.

There are several key legal issues you need to be aware of before you start contacting customers or potential customers

From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.

Here are some techniques that will help you target your consumers better and deliver more results from your retargeting campaigns.

They techniques don't require a huge marketing budget. All you need is some time, some savvy, and the kind of focused and driven perspective that smart marketing requires.

This survival guide will help brands master the mobile domain and understand that a few obstacles don't mean the end of the road.

Here is how to use data for your web design and user experience to get people to buy your product.

There are a few topics that online readers have seen time and time again-and at this point, they're just becoming noise.

By following these guidelines your link-earning campaigns will serve as a primary means of driving visibility, connections and conversions.

Without a sturdy understanding of the blog basics, a business's content marketing may get derailed.

Even though you can't make a customer buy, you can at least know how your site can meet the specific need that the customer has at any given point in the buying cycle.

With the right tools, you can make Instagram a serious marketing tool that doesn't suck four hours out of your day.

A step-by-step look at exactly how to get started promoting your content through Pinterest, as well as some actionable techniques to increase your chances for success.