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You tested it and thought your online offer was irresistible. But was it? Here's how you can turn around a sale before it clicks away for good.

It's a tricky subject.

You can increase your conversion rate. You just need to treat Facebook Ads differently from other forms of marketing. Here's how.

Offering free shipping will improve your conversion rate. Guaranteed! But, it also can kill your profit margins if you're not careful.

Would you read your own emails? Here are some simple ways you can energize your subscribers now.

Every blog article is an attempt to secure the reader's trust. The way you communicate that matters a lot.

There is a difference between deeply understanding your customers by asking them what they want and doing exactly what they say.

You may not be a genius, but your writing needs to sound like it.

Have better things to do than managing Twitter and Facebook? Consider these tips for doing more social media in less time and with less effort.

Whether you're trying to get the word out about a new piece of software or you just want people to know about your latest online sale, these are the Twitter strategies you'll want to employ.

Consider these tips in your ongoing to pursuit to win customers' attention over email.

YouTube is an untapped opportunity for personal promotion. Here are some tips for doing it right.

An effective user acquisition strategy is the holy grail for launching any new product or company. Here are the tools you'll need to do it right.

To be successful in today's online marketplace, web stores need to focus on delivering the full customer experience.

Now is the time to prepare your business and have a system in place to soften the next hit.

The better your site structure, the better your chance of higher ranking in the search engines.

Advice from six marketing experts on how to set marketing goals, stay focused on them and execute like nobody's business.

You can uncover big gains by applying these principles to your website testing plans.

Google's social network has subtly creeped into your emailing, browsing and a variety of other activities across the web. Here's how to kick your profile up a notch or two.

One thing that will never wane in this world is the human desire for news. Here's how to spread the word about your startup correctly.

A thorough look at penalties related to backlinks and Panda and what you can do if you get hit.

People want to buy from companies they trust. Here's how you can tell your honest story and show why you stand head and shoulders above the competition.

Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.

Don't waste your time messing around on social sites that have no ROI for you. Here's how you can do better at gaining leads on the sites that are perfect for your business.

With more customer checking email over mobile, its important to understand the shift and how to make the most of it. Here's how.

Simple tweaks to your pages can mean hundreds of thousands of dollars in increased revenue. Here's what you can do.

Save yourself time and stress. Read this before jumping head-first into building a marketing team.

You might think writing long form its a ton of work and not worth the effort. Actually, writing long can bring some much-needed benefits.

Since email open rates are so dependent on great subject lines, consider these tips to get your audience clicking instead of deleting.

In today's crowded app store, you'll need more positive reviews than you have friends and family to provide them, in order to give your app the ranking boost it needs.