If You Just Got Fired, This BIZ Experiences Has a Message For You Jessica Abo sits down with Melissa Ben-Ishay, the president and chief product officer of the popular cupcake company Baked by Melissa.

By Jessica Abo Edited by Dan Bova

Opinions expressed by BIZ Experiences contributors are their own.

When Melissa Ben-Ishay got fired, she immediately called her brother. He encouraged her to go home, bake her famous cupcakes and reassured her they would figure out how to turn her hobby into a business. Within a week, Baked by Melissa was up and running. Fourteen stores and a cookbook later, Ben-Ishay's bite-size treats are a huge success. She sat down with Jessica Abo to talk about her company's growth, the friends who helped her get here and what she's created to help you celebrate Valentine's Day.

Related: His Sites Have Reached Hundreds of Millions of People -- Now He Wants to Help You Reach a Bigger Audience

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Jessica Abo

BIZ Experiences Leadership Network® Contributor

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, BIZ Experiencess, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

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