The Powerful Reason You Should Never Give Up Thinking of giving up your goals? Here's how perseverance and persistence can help you reach them.

By Kristen Aldridge

Opinions expressed by BIZ Experiences contributors are their own.

Lou DiMaggio was born to be a comedian. As a rising talent and regular at the iconic Catch a Rising Star comedy club in New York City, he worked alongside some of the very best in the business, including Chris Rock, Larry David, Ray Romano and Colin Quinn.

But, upon moving to Los Angeles in 1989, DiMaggio (no relation to the baseball great) stopped doing stand-up comedy forever and, in turn, left behind an essential part of who he is.

Now, 20 years after stepping away from the mic, he is stopping at nothing to give it another shot, proving it's never too late for a second chance.

In this episode of Project Luminary with Kristen Aldridge, learn why you should never give up on your dreams, no matter what.

Watch more episodes of Project Luminary on its YouTube Channel here.
Kristen Aldridge

Founder of Original Stories Media, Journalist, Producer and Storyteller

Emmy-winning journalist and brand storytelling expert Kristen Aldridge is founder and CEO of Original Stories Media, a production company that specializes in capturing the origin stories behind the world’s most impactful brands. With over two decades of experience in the media industry, she has created content garnering millions of views for hugely successful platforms including BIZ Experiences, ESPN, ABC, CBS, Yahoo!, and SHAPE.

Passionate about all things BIZ Experiencesship, Aldridge created the original digital series How Brands Are Born to shine a light on all the remarkable people changing the world one big, bold dream at a time. Her mission is to help leaders reveal their most authentic selves so they can more effectively unleash their vision, inspire their culture, and bring deep value to the marketplace.

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