A Highway Illuminated by Glow in the Dark Paint, Not Streetlights You may have heard of the smart car, but what about a smart highway?

By Laura Entis

Opinions expressed by BIZ Experiences contributors are their own.

When you think about innovation, what comes to mind? Your iPad? 3-D printed houses? A fully connected car?

Daan Roosegaarde, a Dutch interactive artist, has made a career taking everyday items that are generally overlooked when we're asked the above question, and giving them visually stimulating upgrades. Past projects include a dance floor with build-in disco lights powered by dancers' foot movements and a dress that becomes see-through when its wearer is aroused.

For his latest project, he takes on the highway. Teaming up with the Dutch civil engineering firm Heijmans, Roosegaarde has illuminated a 500m stretch of highway in the Netherlands with glow in the dark paint.

Related: Beyond Novelty: Architects in Amsterdam Are 3-D Printing an Entire House

Like in many of Roosegaarde's projects, the technology involved is elegant, rather than cutting-edge. The glowing lines are created using paint mixed with a "photo-luminising" powder, a substance that charges up in the sunlight and releases a green (almost radioactive) glow at night. It's both eerily beautiful and cost-efficient, as the paint eliminates the need for expensive streetlights.

Originally, the project – dubbed The Smart Highway – included plans to use temperature-sensitive paint markers to indicate weather conditions. If temperatures fall below a certain point, glowing snowflakes will appear on the road's surface to warn drivers of potentially slippery conditions. Once the temperature rises above freezing, the snowflakes disappear.

Related: The Makers of This Solar-Powered Technology Want to Eliminate a Global Sanitation Issue

A Highway Illuminated by Glow in the Dark Paint, Not Streetlights
Image credit: studioroosegaarde.net

"I'm not so interested in design, to be honest. I'm more interested in reforming things," Roosegaarde says in a video explaining the project. "How can we make truly interactive and sustainable environments which connect people? When you look at highways, why is it that so much time, energy and money is spent on cars when the actual roads are stuck in the Middle Ages? Why can't we develop paint that charges during the daytime and gets light at night?"

Well, he's done it. While the glow in the dark strip of highway is still a pilot project (and does not include temperature sensitive markers), the BBC reports that it could be rolled out internationally later this year.

Related: Skin and Bones: Oh, the Body Parts You Can Make With 3-D Bio-printers

Laura Entis is a reporter for Fortune.com's Venture section.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Money & Finance

These Are the Expected Retirement Ages By Generation, From Gen Z to Boomers — and the Average Savings Anticipated. How Do Yours Compare?

Many Americans say inflation prevents them from saving enough and fear they won't reach their financial goals.

Business News

'We Don't Negotiate': Why Anthropic CEO Is Refusing to Match Meta's Massive 9-Figure Pay Offers

Anthropic CEO Dario Amodei laid out his rationale on a recent podcast for why he will not play the competing offer game despite Meta CEO Mark Zuckerberg's attempts to poach AI talent.

Science & Technology

AI Isn't Plug-and-Play — You Need a Strategy. Here's Your Guide to Building One.

Don't just "add AI" — build a strategy. This guide helps founders avoid common pitfalls and create a step-by-step roadmap to harness real value from AI.

Business News

75-Year-Old Billionaire Ray Dalio Just Sold His Last Shares in the Hedge-Fund Firm He Founded. Here's Why He's 'Thrilled About It.'

Dalio served in a variety of positions at Bridgewater Associates, including CEO, CIO and chairman, over decades.