Breaded Chicken Sandwiches Are Having a Moment The chicken sandwich may not be the sexiest menu item, but about 2.4 billion of them were served in the last year.

By Kate Taylor

Opinions expressed by BIZ Experiences contributors are their own.

Will chicken sandwiches ever outshine the mighty burger? Probably not – but that doesn't mean they aren't trying.

Servings of breaded chicken sandwiches have grown an average of 3 percent over the last four years, according to a report by research firm The NPD Group. The largest areas of growth: quick service restaurants, with a 3 percent increase in servings in the last year, midscale/family dining restaurants with a 4 percent increase and non-commercial foodservice (hospitals, schools, workplace cafeterias, etc.) with a 5 percent increase.

"Among the factors driving the increase in breaded chicken sandwich orders from a consumer standpoint is the perception of chicken, breaded or not, being a better-for-you option and the availability of new types of breading, like whole grain," Annie Roberts, vice president of NPD SupplyTrack, said in a statement.

Related: Long Seen as Boring, Chicken Is Becoming a Buzz Item for Restaurants

Various chicken menu items have also become more popular for restaurants as a money-saving tactic. While prices for beef and pork sky rocketed this year, chicken has remained a reliable, lower-cost meat that customers have embraced.

Does that mean that the chicken sandwich can take on the burger, the No. 1 sandwich in the restaurant biz? Not even close. In the year ending in July 2014, 2.4 billion breaded chicken sandwiches were ordered in U.S. restaurants. In the same period, 9 billion burgers were served, a 3 percent increase over last year.

Still, chicken is on the rise. In 2014, restaurants from Domino's and Pizza Hut to Burger King have beefed up their chicken game. It seems America is finally heeding the words of Chick-fil-A, one of this year's swiftly expanding and evolving fast-food standouts, and realized it is time to "eat mor chikin."

Related: Chick-fil-A Finally Enters the Fast-Food Coffee Battle

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at BIZ Experiences. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Business News

'We Don't Negotiate': Why Anthropic CEO Is Refusing to Match Meta's Massive 9-Figure Pay Offers

Anthropic CEO Dario Amodei laid out his rationale on a recent podcast for why he will not play the competing offer game despite Meta CEO Mark Zuckerberg's attempts to poach AI talent.

Business News

Here's How Much Palantir Pays Its Top Tech Talent, From Software Engineers to AI Researchers

With stock up nearly 500% in a year, Palantir is booming. Here's how that translates into pay for its employees.

Business News

Apple Smashes Expectations With $94 Billion Quarter. Here's How the iPhone Maker Did It.

Apple just reported a significant revenue beat for its latest quarter, exceeding analyst expectations.

Side Hustle

This 26-Year-Old's Side Hustle Turned Full-Time Business Led to $100,000 in 2.5 Months and Is On Track for $2.5 Million in 2025

Ross Friedman's successful venture started with a "Teen Night" in Boston, Massachusetts.

Growing a Business

What Top Founders Know About Domains That Most BIZ Experiencess Miss

Top founders and VCs secure premium domains early to signal credibility, build trust and boost long-term brand equity and investor confidence.