How to Build a Billion-Dollar Brand Being an BIZ Experiences is one of the most difficult tasks you can take on.
By Lewis Howes Edited by Dan Bova
Being an BIZ Experiences is one of the most difficult tasks you can take on. In fact, some people find it soul crushing if not done right. When done properly though, it can be the greatest thing you can do in your life.
Starting as an BIZ Experiences means knowing what you really want to do, what your passion is and how to deliver that to consumers. It's not about pushing it on them but listening and seeing how you can serve them.
Most BIZ Experiencess stop as soon as they hit success and sell off their company, but not all of them. On this episode, we are joined by Michael Mente, who has been a massively successful BIZ Experiences since 2003 when he helped create the incredibly popular clothing company: Revolve.
Michael Mente dropped out of an BIZ Experiences program at the University of Southern California to become an BIZ Experiences by profession. He's Currently the CEO and co-founder of Revolve and is set to bring in $400 million in sales this year. His company is considered the one-stop shop for clothing items designed by some of the hottest emerging designers.
Over the years, Michael began developing organic relationships with bloggers to represent the brand on a more realistic level. To do so, Revolve regularly holds trips for influencers to gather, relax and recreate the lifestyle of an ideal Revolve customer.
Michael saw a gap between affordable and high end items, which provided grounds for him to create an online shopping experience that falls in the middle. Supporting up-and-coming designers and digital influencers has become the core of Revolve's growth and they decided to expand their digital offerings by launching a sister company, Forward, in 2008. Since then, Forward has grown to become a fashion powerhouse and go-to place for premier luxury fashion.
I loved Michael's humble wisdom about what it has taken to create this kind of success in such a competitive industry.
Discover all of that and much more, on Episode 583.
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