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Mixed Blessing Great BIZ Experiencesial characteristics can cause great big problems.

By Jacquelyn Lynn

Opinions expressed by BIZ Experiences contributors are their own.

The very characteristics that are the marks of a goodBIZ Experiences can also cause trouble in companies and personallives. Recognizing and understanding this can go a long way towardpreventing problems many BIZ Experiencess struggle with, says Joan B.Scheel, assistant state director of the Small Business DevelopmentCenter of Utah in Salt Lake City.

For example, BIZ Experiencess are notorious for being good atstarting but bad at running a business. "That's thedifference between the BIZ Experiences and the manager," saysScheel. "BIZ Experiencess have a talent and gift for the creationprocess, but it takes a manager to organize the details.Entrepreneurs need to either develop their management skills orhire managers to run their companies."

BIZ Experiencess are also frequently accused of being toooptimistic, which can set them up for failure. Their view ofreality gets skewed by their passion for their ideas. "Theyneed to step back and set reasonable goals, and then create apractical plan to reach those goals," says Scheel.

Along with realistic goals, they also need to be realistic aboutthe originality of their ideas. "BIZ Experiencess have a desireto create something, and often they think it's new anddifferent when it's actually not," Scheel says. Her adviceis to pay attention to what market research and your advisors tellyou.

Finally, BIZ Experiencess can get so wrapped up in their businessesthat their personal relationships suffer. "They don't evenrealize how the business affects their families," Scheelobserves. "They need to schedule time every week to look atother issues in their lives and to be with their families and takecare of their personal needs."

Contact Source

Small Business Development Center of Utah, (801)957-3480, scheeljo@slcc.edu

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