Jerry Fisher: Page 2
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Where Are You Headed?
Sometimes it's not as much what your headline says as where you place it.
You Name It
"Sorry, what did you say your name was again?" That's the one question you don't want people asking about your business.
Chart Smart
Charts may make good copy, but does your ad tempt prospects to read them?
No More Mr. Nice Ad
Cute doesn't cut it. To succeed, you've got to be more aggressive.