Startup Basics
3 Things I Wish I Knew When I Founded a Company 20 Years Ago
If I could sit down with a new B2B founder today, these are the three conversations I'd make sure we had — the same ones I wish someone had with me early on.
The One Real Problem You Must Solve to Make Your Startup Succeed
Some of the most successful startups didn't start with a business plan. They started with a problem. More specifically — a personal pain point.
Content Without Strategy Is Boring Noise — Here's Why Clear Messaging Is Your Startup's Most Overlooked Growth Lever
Without a clear content strategy, even the best ideas will fail.
Chris Paul Was Tired of Bland Plant-Based Snacks — So He Made His Own.
Chris Paul, a 20-year NBA veteran, is transforming the snack industry with his plant-based brand Good Eatn, which aims to make healthier options both accessible and delicious.
5 Business Truths I Wish Someone Had Told Me Before I Built a Startup
Success is not about having the perfect idea. It's about executing relentlessly, staying focused and building something people actually need.
Bold Talk, But No Follow-Through? You Might Be Performative With Your Strategy
Executives performing strategic leadership without substance create cynicism, waste resources and undermine organizational effectiveness.
7 Silent Mistakes Fast-Growing Startups Make Before Running Out of Money
Strong revenue can hide dangerous financial cracks. Here's why even fast-growing startups run out of money-and how founders can prevent it before it's too late
Forget the Flashy Trends — Here's How to Thrive with a Startup That Solves Real Problems
The market includes countless traditional industries and niche sectors that haven't yet undergone major transformations but urgently need innovation — and they can be just as profitable as the most advanced solutions.
I've Helped Build and Sell Companies Worth Many Millions. Here are the Top 50 Mistakes I've Seen Kill Startups.
There are endless mistakes a new business can make, but these are the most common.
3 Signs Your Startup Needs a CTO — But Not As a Full-Time Hire
Is your business stalling due to a lack of technical expertise? External support can provide the critical guidance you need.
Most Startups Don't Fail Because of Ideas or Funding — Here's the Real Reason
People really make or break the start-up. Even the most promising project with a brilliant idea can crumble due to internal conflicts.
How to Build a Winning Marketing Strategy That Sets Your Startup Apart
This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success.
Are You Thinking Like a Founder? 4 Principles Every Successful Team Should Follow
Starting a business isn't just about launching products — it's about building a driven team and a mindset that keeps you moving forward. Here are four principles to help founders and their teams grow and succeed, no matter the challenges.
Curious Why Some Startups Fail? Here's Some Keys to Staying Ahead of the Curve
In the dynamic world of startups, making the right choices at the right time is crucial.
Starting My First Business at 11 Taught Me These 4 Lifelong Business Lessons
It sounds simple, but I started a sticker business at 11 years old — the lessons I learned then still help me today.