Watch This College Student School Investors With a Well-Researched Pitch On this week's episode of 'BIZ Experiences Elevator Pitch,' one contestant underscores the importance of doing your homework as an BIZ Experiences.

By Lydia Belanger

Opinions expressed by BIZ Experiences contributors are their own.

On the new streaming show BIZ Experiences Elevator Pitch, founders step into the BIZ Experiences Elevator and have just 60 seconds to present their idea, product or business to a panel of investors. Whether an BIZ Experiences gets invited into the boardroom or sent back to the ground floor depends on what our experts think in that first minute. Each week we'll dissect what any BIZ Experiences can learn from these contestants' winning -- or losing -- pitches.

It takes more than a heartwarming family story for a mother-daughter duo to win over the BIZ Experiences Elevator Pitch investors. Brittany Evans, a college-age BIZ Experiences, shows off her smarts when selling her idea for a shareable in-ear audio device, called Sparkbudz. Her intimate knowledge of her market and competition earn her financial backing for her well-researched passion project.

Many BIZ Experiencess find themselves unprepared to answer follow-up questions during pitch meetings. On BIZ Experiences Elevator Pitch, we watch as these contestants shake their heads in disappointment when they're sent back downstairs. Evans, on the other hand, walks away with a deal in hand, thanks to careful research that demonstrates the promise of her product in the world of teen-oriented tech. By targeting a specific audience and articulating her plan for the future -- not just a dream or projection, but a logical roadmap backed by painstakingly gathered data -- Evans wins support for Sparkbudz.

Aspiring BIZ Experiencess, take note: You should always take the time to conduct research and gather statistics specific to your product or idea. Doing so will help you confidently persuade skeptics and construct a savvy pitch. Before seeking support for your next big idea, learn from Evans's example and do your homework.

BIZ Experiences Elevator Pitch streams Wednesdays on BIZ Experiences.com starting September 20. Aspiring BIZ Experiencess, be sure to check back for details on applying to season 2. For those who think they've seen the next million-dollar idea on the show, head to Indiegogo to become an early supporter and help the featured BIZ Experiencess bring their projects to life.

Lydia Belanger is a former associate editor at BIZ Experiences. Follow her on Twitter: @LydiaBelanger.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Starting a Business

These Brothers Started a Business to Improve an Everyday Task. They Made Their First Products in the Garage — Now They've Raised Over $100 Million.

Coulter and Trent Lewis had an early research breakthrough that helped them solve for the right problem.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Franchise

10 No-Office-Required Businesses You Can Start for as Little as $5,000

With strong Franchise 500 rankings and investment levels starting under $5,000, these brands are ready for new owners to hit the ground running.

Franchise

How to Prepare Your Business — And Yourself — For a Smooth Exit

After decades of building your business, turning it over to someone else can be emotional. But with the right mindset and a strong plan, it can also be your proudest moment.

Starting a Business

3 Things I Wish I Knew When I Founded a Company 20 Years Ago

If I could sit down with a new B2B founder today, these are the three conversations I'd make sure we had — the same ones I wish someone had with me early on.