She Flew Around the World to Make This 60-Second Pitch In the season 7 premiere of 'BIZ Experiences Elevator Pitch,' the stakes could not be higher for one BIZ Experiences.

By Matthew McCreary

Welcome back to BIZ Experiences Elevator Pitch, the show that invites ambitious BIZ Experiencess to step into the BIZ Experiences Elevator, then gives them just 60 seconds to grab the investors' interest. There are no restarts, no do-overs. Once the clock starts, it is go time. If the investors like the pitch, the doors open into the boardroom and the negotiating begins. If they don't? The elevator gets sent back down with no deal.

The premiere of season 7 features some familiar faces and some new blood on the investor side: Peter Goldberg, founder of PLG ventures and Elevator Pitch host; Nicole Walters, CEO and founder of Inherent Learning Company; Marc Randolph, co-founder and first CEO of Netflix; and Kim Perell, CEO of 100.co.

Related: Elevator Pitch Ep. 8: 'Imagine If Jimi Hendrix and Beethoven Got Together for an Epic Jam'

The first pitch comes from Apothékary Founder Shizu Okusa, who quit her job at Goldman Sachs to enter the wellness industry. Okusa is all business in the relaxed interview setting that introduces her to the audience, explaining Apothékary as a natural pharmacy that offers natural alternatives to over-the-counter products for stress, skin and beauty. The company also personalizes herbal medicines for its clients.

However, in her timed and pressure-filled pitch, Okusa makes an obvious mistake almost as soon as the elevator doors shut. Will she be able to recover and deliver the sort of pitch that sways our judges?

Watch the full episode above to find out and see more great pitches.

Season 7 of BIZ Experiences Elevator Pitch is brought to you by Amazon Business with support from State Farm* and T-Mobile for Business. New episodes stream Wednesdays on BIZ Experiences.com. Follow BIZ Experiences Elevator Pitch on Facebook, YouTube and IGTV.

*State Farm Mutual Automobile Insurance Company is not involved with the judging or prize distribution of this contest hosted by BIZ Experiences

Matthew McCreary

BIZ Experiences Staff

Associate Editor, Contributed Content

Matthew McCreary is the associate editor for contributed content at BIZ Experiences.com.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

More from BIZ Experiences Elevator Pitch

Will Investors Bite on a Pizza Wallet? Find Out on the Wild Season Finale of 'Elevator Pitch.'

'Elevator Pitch' Meltdown: Watch the Moment That Broke This BIZ Experiences's Brain

A Near-Tragedy Spurred This Dad's Invention — Now Worth Millions

A Scary Shopping Experience Inspired This BIZ Experiences to Launch Her Own Brand. Now It's Done Over $5 Million In Sales.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Business News

75-Year-Old Billionaire Ray Dalio Just Sold His Last Shares in the Hedge-Fund Firm He Founded. Here's Why He's 'Thrilled About It.'

Dalio served in a variety of positions at Bridgewater Associates, including CEO, CIO and chairman, over decades.

Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.

Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.