How This Lifestyle Brand Is Trying to Make the World a More Optimistic Place Peiman Raf, the co-founder and CEO of Madhappy, explains how he founded his company and its mission.

By David Meltzer

Opinions expressed by BIZ Experiences contributors are their own.

Peiman Raf, the co-founder and CEO of Madhappy, provides insight into the origins of Madhappy's mission and its goal of creating impactful products and experiences that foster conversation around mental health. He also talks about why being a Madhappy person does not mean that you are always happy.

Raf and The Playbook host David Meltzer chat about a range of topics including how Madhappy has modified its brand strategy to adapt to today's time of uncertainty, the innovation process behind its brand, the struggles that launching a clothing company or brand and the one philosophy that distinguishes successful BIZ Experiencess.

Related: The 3 Things It Takes to Turn a Billion-Dollar Business Idea Into Reality
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of BIZ Experiences's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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