For Subscribers

Hitchswitch Simplifies Newlywed Name Changes First comes love, then comes marriage... then comes the agonizing process of changing your name. The latest from our wacky business idea files.

By Michelle Juergen

Opinions expressed by BIZ Experiences contributors are their own.

BIZ Experiencess: Josh Gelb and Jake Wolff, founders of New York-based Hitchswitch, a one-stop name-changing website for newlyweds.

"Aha" moment: Attorneys Josh Gelb and Jake Wolff saw how complicated it was for their new wives to change their surnames. After talking to others who had been frustrated by the process, the two realized there was a gap in the market. "There wasn't one complete source that provides support and does the nitty-gritty work that most people find tedious and unpleasant," Gelb says. The pair conceptualized the idea late last year, and hitchswitch.com (named by their wives) opened to consumers in May 2011.

Related: Wine Lovers Design a Lid to Keep Out Bugs

What possessed them: The average newlywed conducts 30 hours of research to locate and complete the forms for a legal name change, according to hitchswitch. After Gelb and Wolff helped a close friend with the process, word of their service spread even before they launched their website. "Our biggest goal was to get it out, get it working and make sure the success we had via word-of-mouth offline translated over to the internet," Wolff says. An investment of $10,000 included hiring a web developer. Gelb and Wolff, who initially interacted with all clients on a personal level, are now working on fully automating the site.

Why? "You just finished your wedding, just got back from your honeymoon, so why have to worry about something that is inevitably and unfortunately way too stressful?" Wolff says, explaining that hitchswitch prefills all forms, then mails clients a customized packet with prestamped envelopes addressed to the appropriate agencies. "From the time they get the packet, it takes them about two minutes to sign, enter their Social Security number and go from there."

Customers: Most are in their mid-20s. The goal is to help married couples in all 50 states.

Related Slideshow: Wacky Ideas That Just Might Fly

Marketing: Hitchswitch has started an SEO campaign and has active Facebook and Twitter feeds that have generated new clients. The founders also plan print advertising and direct marketing at wedding shows. The site's business increased tenfold during the wedding-heavy month of July, Wolff says.

Cost: $39.99; a portion of proceeds from each transaction goes to breast and ovarian cancer research.

Up next: The company, which is raising a round of equity, has helped about 1,000 couples and anticipates facilitating at least 15,000 name changes by summer 2012.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.

Money & Finance

These Are the Expected Retirement Ages By Generation, From Gen Z to Boomers — and the Average Savings Anticipated. How Do Yours Compare?

Many Americans say inflation prevents them from saving enough and fear they won't reach their financial goals.

Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.