BIZ Experiences Elevator Pitch Season 3 Episode 2: 'You Gotta Discuss It Right Now' On our fast-paced pitch show, contestants have to be ready to open up to investors and viewers alike.

By Lydia Belanger

Opinions expressed by BIZ Experiences contributors are their own.

If you're pitching a product to investors, you might think that adding an element of intrigue will make them want to learn more about your business. But investors are busy people. And if you're downright cagey when they ask point blank about how you quantify your company's success, well, good luck to you.

On BIZ Experiences's weekly pitch show, BIZ Experiences Elevator Pitch, a panel of four high-profile investor judges watch contestants as they deliver 60-second business pitches from inside the ascending BIZ Experiences Elevator. Once it arrives at the boardroom floor where the judges sit, the judges vote on whether to let the BIZ Experiences in to negotiate a deal or send them down with no chance to meet.

This week's episode, as well as last week's season opener, features all women BIZ Experiencess. The female contestants take turns pitching supplements, social media concepts and mission-based accessories and more. In some cases, the judges don't all agree on whether the products sound promising. When a "stalemate" occurs, they have to pitch one another, in a way, on what they'll risk missing out on if they pass up an opportunity to invest.

Sometimes, the judges invite people in, only to learn that the red flags they sensed from the elevator pitch were warranted. It wasn't that the contestant nervously forgot details -- they deliberately withheld them.

Related: BIZ Experiences Elevator Pitch Season 3 Episode 1: 'Is She Pitching Us?'

Other times, a contestant's overly confident attitude is a sign that maybe they're overcompensating for something. Finally, there are ideas that are good in theory -- but will they be good in practice? Will consumers buy it, and for the right reasons? Will "passion" and "purpose" be enough, or does the company need a bit of guidance before it gets to the funding stage? Stream this week's episode of BIZ Experiences Elevator Pitch to find out which companies the investors decide to pursue.

BIZ Experiences Elevator Pitch in partnership with Sports 1 Marketing streams Wednesdays on BIZ Experiences.com. Follow BIZ Experiences Elevator Pitch on Facebook, YouTube and IGTV.

Lydia Belanger is a former associate editor at BIZ Experiences. Follow her on Twitter: @LydiaBelanger.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

More from BIZ Experiences Elevator Pitch

Will Investors Bite on a Pizza Wallet? Find Out on the Wild Season Finale of 'Elevator Pitch.'

'Elevator Pitch' Meltdown: Watch the Moment That Broke This BIZ Experiences's Brain

A Near-Tragedy Spurred This Dad's Invention — Now Worth Millions

A Scary Shopping Experience Inspired This BIZ Experiences to Launch Her Own Brand. Now It's Done Over $5 Million In Sales.

Starting a Business

These Brothers Started a Business to Improve an Everyday Task. They Made Their First Products in the Garage — Now They've Raised Over $100 Million.

Coulter and Trent Lewis had an early research breakthrough that helped them solve for the right problem.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Franchise

10 No-Office-Required Businesses You Can Start for as Little as $5,000

With strong Franchise 500 rankings and investment levels starting under $5,000, these brands are ready for new owners to hit the ground running.

Franchise

How to Prepare Your Business — And Yourself — For a Smooth Exit

After decades of building your business, turning it over to someone else can be emotional. But with the right mindset and a strong plan, it can also be your proudest moment.

Starting a Business

3 Things I Wish I Knew When I Founded a Company 20 Years Ago

If I could sit down with a new B2B founder today, these are the three conversations I'd make sure we had — the same ones I wish someone had with me early on.