Don't Know What to Write About on LinkedIn? Use This Formula to Never Run Out of Ideas. Creating content consistently is not easy. But I've found a formula that works, and here's how you can apply it.
By Terry Rice Edited by Mark Klekas
Key Takeaways
- Learn how to create content that engages your audiences.
- Three examples of turning everyday moments into great stories.
- See how you can add Terry Rice and get his help with engagement.
Opinions expressed by BIZ Experiences contributors are their own.
I often get the same response when I ask people why they don't post on LinkedIn more often: they can't think of anything to write. If you've ever had this problem, it's very common but easily fixable through a technique I use.
And this technique won't just give you a cheat code to an unlimited number of content ideas, it will also help you land clients that want to work with you based on who you are as a person, not just what you offer as a business. Essentially, it will boast your personal brand.
Related: 3 Reasons to Keep Posting on LinkedIn, Even if Nobody is Engaging With You
Here's all you have to do: share your stories. They can be personal or professional, big or small, good or bad. Always try to do one of the three: educate, inspire, or entertain — your audience will love it. By telling these stories, your audience will start to know, like and trust you. Beyond that, you'll be able to immediately differentiate yourself from anyone who is offering the same service as you.
Your story ideas might feel inadequate, but I can assure you, your audience wants to see your authenticity and how you turn ordinary situations into moments that make you different. Here's a framework to help you generate some ideas:
- Something you've learned and how it can help others
- Mistakes you made and how you grew from them
- Who you helped and the impact it had on them
I learned of this approach while interviewing Hala Taha during a recent episode of my podcast. Tune in for more details as well as additional guidance on growing and monetizing your audience. I'll share a few examples of my personal and professional stories below.
Example 1
The post you just read helped me form a stronger connection with other parents who were struggling during the pandemic while also highlighting my dry humor.
Example 2
We all have someone in our life that supports our journey. This post served as a reminder to give them recognition and express our gratitude.
Example 3
These are tough times for a lot of people. But you'd be amazed at the positive impact it can have on them by sharing your struggles and how you navigate through challenging times.
Next steps for your LinkedIn content strategy
By sharing these three examples, I'm showing you how easy it is to relate to your audience through day-to-day tasks. Take time to think about your daily experiences and look at them from a different perspective. Is there something I'm doing that can help others? Is there an opportunity to be vulnerable? With this approach, the act of writing becomes integrated into your daily life, not an interruption.
Also, pay attention to how your friends and family react when you tell them about your day. If they seem interested, asking questions, laughing, etc., this is your sign that you have a good story on your hands.
Get sharing!
Sharing your story is the key to getting paid for who you are, not just what you do. It's also your only unique differentiator. So start sharing today, and if you are an BIZ Experiences+ subscriber, feel free to tag me. I'm looking forward to learning more about your experiences, and I'll chime in to support your creator journey. So block off fifteen minutes and get started today!
Terry's Recommendation Zone
Creating content on LinkedIn has landed me clients, speaking gigs and strategic partnerships. Beyond that, I've been able to form deep relationships with other professionals, many of whom I've met offline as well.
Related: The Super Successful Have These 5 Attributes
If you'd like a streamlined step-by-step process for consistently posting high-quality content that attracts clients, I highly recommend joining The LinkedIn Operating System video course by Justin Welsh.
I purchased his course and was amazed by the impact. My LinkedIn content views increased by 58% in just one month, which also led to revenue-generating opportunities. Beyond that, I was able to create content much quicker by leveraging the frameworks he shares. So if you're looking to up your LinkedIn game, I can't recommend his course highly enough.
