10 Essential Tweets Not all tweets are created equal. These are must-follows for anyone starting or running a business.

As if we needed to tell you, not all tweets are created equal. Some are not only worth following, but also essential for anyone starting or running a business. This month, BIZ Experiences kicks off a new feature, asking business leaders to name their 10 top Twitter feeds, and why. First up: A mix of business, culture, tech and news, chosen by our Editor-in-Chief Amy Cosper (that is, @EntMagazineAmy).

1. @TheEconomist
Direct, no-nonsense tweets on economic news from around the world.

2. @mashable
A must-follow for social media trends, including business, culture, and politics. Entertaining, too.

3. @OPENForum
A smart Twitter feed for those starting a business. Very good on marketing, money and current business trends.

4. @BreakingNews
The fastest way to stay on top of world news. These guys always seem to post first.

5. @DunkinDonuts
It's instructive to see Dunkin' interact with customers, offer specials, manage the brand and keep relevant.

6. @Esquiremag
It just makes me laugh.

7. @NakedPizza
Another instructive feed. This pizza company puts on smart promotions--interesting and relevant brand building.

8. @NYTimesOnline
Top headlines and blog posts from the nation's newspaper of record.

9. @google
Smart, interesting tweets that span beyond the Google world. Or maybe everything is the Google world.

10. @ZDNet
Where I get fast tech and tech business news.