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Here is how to empower every piece of content you create.

From establishing industry expertise to giving new life to existing content, long-form content can be extremely beneficial to your content marketing strategy.

Tumblr takes a blog-plus-the-kitchen-sink approach to storytelling, meaning brands have the flexibility to create their own template and engage with fans in ways that best suit their mission.

Here are a few tips on how a company can command thought leadership through content while also ensuring their brand remains top of mind.

Many brands have successfully partnered with famous people to share their company's story. Here is how to do it the right way.

From first contact and customer onboarding to long-term retention, there are plenty of potential fail points to a good customer experience strategy.

When it comes to adoption and content strategy, there are three schools of thought.

The Internet may be flooded with data tools of every size and shape but they aren't all created equally.

Video micro-content might have seemed like content marketing's embarrassing little brother at some point -- cute yet inconsequential. But times have changed.

For brands, video creation is an essential component of existing in the virtual ecosystem. Here is how to ensure your videos are seen.

Although many already have given up on the idea that it's possible to connect to customers for free on Facebook, others argue hope remains.

After examining the trajectory and possibility of native solutions, it is clear that native will help marketers win big in the new year.

Brands and businesses need to be ready to roll with new changes as soon as Twitter's development team rolls them out.

Charts are undeniably powerful tools for communication but with great power comes great responsibility.

With these tools, you can artfully integrate your message into online programming without causing viewers to pull their hair out

Infographics have long been a content marketer's staple, but let's face it, any content that requires viewers to pinch, zoom, and pan is going to turn people off.

Whether they're instructional, informational, or simply for fun, videos are an important part of today's marketing strategy.

Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.

As more people turn to the Internet for news, their patience for sensationalist headlines that guarantee nothing will inevitably turn outward.

Creating top-notch content requires a digital asset management system to organize images, videos, slide-decks, infographics, animation and music.

A good user experience starts from the ground up. Here's your foolproof four-step plan to making your user experience the best it can be.

While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.

To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.

Ebooks are extremely valuable and effective tools for marketers as they position brands as thought leaders and allow audiences to engage with products and offerings through different lenses.

With Thanksgiving and the holiday shopping season quickly approaching, retailers and marketers must establish a game plan for arguably the two biggest shopping days of the year.

From an explosion in video to brands embracing micro-content, 2014 was a busy year for marketers.

For your content-marketing campaign to be a success, you need to determine what milestones you want to achieve and implement strategies to support these goals.

With cloud computing taking over how we do business, video teams should also be utilizing this online network to simplify production.

As video marketing becomes increasingly commonplace online, it's important to know which video type will deliver your message most effectively.

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.