PR Newswire's Small Business PR Toolkit

Content development is an art.

Small business owners have a lot on their plate. Oftentimes they're doing it all -- ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind.

By engaging visitors, you build trust, which makes it easier to snag qualified leads and close sales.

A rewards program can help you build customer loyalty, deepen engagement and serve as a marketing benefit you can tout to attract new customers.

You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience?

Paying attention to these three best practices will make sure you're headed down the right path.

Pitching media the right way can really boost your business.

Secure payments serve a functional purpose in your business, but they can also serve double duty as a marketing benefit.

Approaching the media the right way is only one part of the big picture.

Every company must determine the right tone to set for themselves.

As marketing evolves into a targeted, data-centric field, it's more important than ever to ensure that your content has a strong presence.

Most websites focus solely on SEO, but increasing your online visibility involves more than that.

Business blogging is one of the basic tenets of inbound marketing, and one of the best ways for businesses to gain greater online visibility.

Most great marketing successes, regardless of your product, are the cumulative result of multiple actions.

The more you know your customers, the better equipped you are to design creative marketing programs that empower you to offer benefits no one else does.

Incorporate these five important website elements into your site to build an online presence that brings customers directly to your business, no matter where they're located.

Gift cards can be a simple way to increase sales.

Writing a business book offers opportunities to move you toward whatever your long-term goals are as well as growing market share.

Twitter is a great tool for expanding your network.

Email marketing can be an effective way to drive business, but it requires that you invest time into a strategy.

After the holidays, budgets are tighter, consumers are exhausted and it can be hard to make the idea of shopping again appealing at all.

Writing is a skill that you can always improve.

Writing content that readers will love isn't only about what you write, but how you write it.

Here's a list of four marketing tools that add real value -- but don't cost a thing!

If you build a list of folks who want to receive your emails, you'll avoid spam filters and stay top-of-mind with your prospects.

With everyone's products vying for media attention, here's how to get them interested in your company.

From detailed content to innovative social-media campaigns, here are some trends to look out for in the upcoming year.

Play your marketing cards right, and 2017 can be a banner year.

Instagram is a great place to be for anyone looking to market anything.

It can give you the opportunity to not only expand your company, but also to build your reputation and establish a place as a trusted leader in the industry.