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Few people make buying decisions anymore based on information from a single medium.

We'd all love to show up first in Google for something. Here are some pointers.

From blogging to distribution to simply staying organized, these tool are sure to set your marketing efforts in the right direction.

Follow these suggestions to take your marketing strategy to the next level.

What you need to know about gauging the market for your new product or service.

The co-founder and CEO at Buffer on the books that have had the biggest impact on his company and himself personally.

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.

Here's a road map for planning for social success with your outreach strategy.

Scheduling posts out in advance is a great way to stay organized and keep your marketing focused. Here's how.

Ego in most people is the dominant driver of all thoughts, actions and ways of going about life. It doesn't have to be. Nor should it be.

Some of these may seem counterintuitive to your idea of Twitter greatness, but they are for real.

There's no shortage of intriguing new social media strategies. Here's a look at some that can improve your results -- fast.

Take a few minutes to knock a few of these off your list, and you're likely to see gains that go above and beyond the time you've invested.

I love Twitter? Do you? Here's how to do it better.

Here are 15 easy-to-find stats that can get your Twitter marketing on the right track.

Instead of keeping sessions strictly between founders and mentors, the leaders of Buffer decided to let advisors speak directly to the entire team. Here's what happened.

Here's a hint: It has a lot to do with storytelling.

Managing social media can be a full-time job. So, here's what you can do if you only have half an hour to spare.

Instead of higher-ups making decisions, often far removed from the real problems that team members face, you give the decision making power to those that are closest to the problem.

This simple change can help you feel closer to your customers and create better solutions to their problems.

When it comes to social media, the 'see what sticks' mentality isn't always recommended.

From A to Z, what you need to know to get build and manage a killer Facebook page.

As BIZ Experiencess and marketers, it's our job to stand out in that absurdly large crowd of content. One way to do this is to have a distinctly human voice.

Want to increase conversions? You can. Here are some important tips.

Stats don't lie. They just might not be telling the story you expect.

It's certainly not a smooth path, it's not the easy option. For some, it may never work out. But there are upsides to doing a startup.

Based on what I've learned, here's some insight if you happen to be getting started along this road to starting a company of your own.

What makes one headline more likely to be shared than another? Here's what you need to know.

The blueprints exist to get the things you write clicked. Here are some surefire tips.

Four big ways to get responses from people the popular and famous.