What Venture Capitalists Are Investing in Right Now A look at what's hot and what's not, when it comes to the industries attracting the most funding.

By Catherine Clifford

Opinions expressed by BIZ Experiences contributors are their own.

What VCs are Investing In Right Now
Image courtesy of Shutterstock.com

When you are looking to raise venture capital for your startup, you will likely have a better chance if you are in an industry that VCs are hot to invest in. Right now, that means mobile technology, cloud-computing technology, and social computing companies, according to the most recent MoneyTree Report from PricewaterhouseCoopers and the National Venture Capital Association.

These types of tech startups have a number of advantages from the investor perspective: they can reach a lot of customers, industry regulation is relatively minimal, and they are relevant, says Mark Cannice, professor of BIZ Experiencesship with the University of San Francisco School of Management.

Also attractive to investors, mobile, social, and cloud technology startups don't require very much money to get off the ground. On the other hand, a clean technology startup, for example, often requires quite a bit of money to launch: Solar panels and wind turbines are much more expensive to manufacture than an app for your iPhone.

Related: Six Mistakes BIZ Experiencess Make When Seeking Venture Capital

The software industry saw $2.3 billion worth of investment in the second quarter of this year, more than any other industry, according to the MoneyTree report. And Internet-specific companies, meaning companies across industries whose business model is dependent on the Internet, received $1.8 billion in venture-backed investment in the second quarter.

Meanwhile, as tech companies continue to attract investor attention, BIZ Experiencess innovating life science technologies, clean technology, and medical devices appear to be getting the cold shoulder.

In the life sciences industry (a combination of biotechnology and medical devices and equipment), venture-backed investment declined for the fourth consecutive quarter, pulling in only $1.4 billion in the second quarter of 2012, the MoneyTree report shows.

Related: 9 Things Startups Must Know Before Approaching Lenders

"A big reason is that it costs so much money and it takes so long for a biotechnology company, in particular, to go from an idea to a drug," says Mark Heesen, the president of the National Venture Capital Association.

Furthermore, life science companies have to deal with a heavy load of regulation from government agencies, like the Food and Drug Administration, which make products costly to launch. And, as very competitive research and production facilities develop in Europe and Asia, where there is not the same level of government regulation, "it is becoming a little bit more difficult to work in that space" for BIZ Experiencess here in the U.S., says Heesen.

Also, medical device investments are suffering in the face of strict regulations and government policy uncertainty, according to comments from VCs collected by Cannice in his second quarter Silicon Valley Venture Capitalist Confidence Index.

However, investors are still relatively confident in healthcare internet technology startups, according to a separate study measuring VC confidence from the National Venture Capital Association and financial services giant Deloitte released earlier this month.

Related: The Fiscal Cliff: 3 Tax Changes You Need to Know Are Coming

Venture capitalists are investing in the companies today that they are confident will grow quickly and make money, not companies that might get bogged down in expensive research and development or burdensome regulation. "If you look at the end game and the end game is becoming more difficult, then you are less likely to get involved in the beginning," says Cannice.

What type of startups do you think VCs should be investing in right now? Leave a comment below.

Catherine Clifford

Senior BIZ Experiencesship Writer at CNBC

Catherine Clifford is senior BIZ Experiencesship writer at CNBC. She was formerly a senior writer at BIZ Experiences.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Money & Finance

These Are the Expected Retirement Ages By Generation, From Gen Z to Boomers — and the Average Savings Anticipated. How Do Yours Compare?

Many Americans say inflation prevents them from saving enough and fear they won't reach their financial goals.

Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.

Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.