For Subscribers

New Crowdfunding Site Predicts Future Earnings A new financing platform lets aspiring 'treps sell equity in themselves.

By Michelle Goodman

Opinions expressed by BIZ Experiences contributors are their own.

Dave Girouard on Google +

It used to be that BIZ Experiencess needed a business plan to raise capital. But a handful of new crowdfunding sites let investors back hopeful BIZ Experiencess who show potential, even if they don't have a business idea yet. Upstart is one of them.

Launched in November by former Google employees Dave Girouard and Anna Mongayt and Thiel Fellow Paul Gu, Upstart utilizes an algorithm that draws on the academic and professional experience of aspiring BIZ Experiencess or upstarts to predict their future earnings. Interested accredited investors can then fund those wannabes in exchange for a percentage of their income over the next decade. "The theory is that $20,000 or $30,000 today can have a huge impact on their career and be much more valuable to them than it will be in 20 or 30 years," says Girouard, Upstart's CEO.

So far, backers have invested $1.3 million in upstarts through the site, which features more than 100 upstart and 160 backer profiles. Upstart collects 3 percent of the money BIZ Experiencess raise on the site and charges backers 0.5 percent of the amount they invest annually.

Upstart backers tend to be individuals who have had BIZ Experiencesial success and want to give back by helping young people pursue their career dreams. "It is an investment in the person and your belief in the potential of the person more so than any particular idea that they have today," Girouard says. "We view it not necessarily as a newfangled loan, but more like a social network than a bank."

Girouard estimates that 70 percent of the site's upstarts already are working on a business idea. We spoke with him about how it works.

What are the requirements for upstarts?
Today--and this is not forever--you have to have graduated or be graduating from either an undergraduate or a graduate program sometime between 2008 and 2014. It doesn't matter what age you are, as long as you're at least 18. And you have to be a U.S. citizen.

We do an identity check and a credit score check. Most young people don't have a lot of credit history, but we do look for real problems where they have an enormous amount of debt already or a lot of credit challenges. They also submit their school transcripts. If they've had internships or job offers, they can send those to us, too. We verify the factual aspects of their past. There are cases where somebody's really just being sloppy and putting a half-baked effort into creating a profile. We probably accept about 30 percent of submissions.

How are loan amounts determined?
We statistically predict your income over 10 years, then we give you what we call a funding rate. The funding rate says that for every 1 percent of your income you share with your backers, you can raise X dollars. So a sweet spot might be $7,000. If you would like to raise $20,000, that's 2.9 percent of your income you would need to commit. You cannot offer more than 7 percent--that's the cap.

How are loans repaid?
It's a fixed fraction of your income for 10 years. If you have a year in which you earn $30,000 or less, you don't have to pay anything, but your term extends a year, up to a maximum of 15 years. There is a cap: You can never pay back more than five times what you raised. We didn't want to make this the hunt for the next Mark Zuckerberg. That's not what Upstart is about.

What is the range of funding given?
Unlike Kickstarter, if you said you want to raise $20,000, you don't need to get all the way to $20,000. You have to get to at least $10,000--that's the minimum funding on Upstart. Commonly, the average ask is in the $35,000 to $40,000 range. The average net--what they actually get--is more like $25,000.

Any tips for hopeful upstarts?
We always tell people that photos of you looking like you're working and learning are much better than photos of you sipping an umbrella drink on the beach. And saying you want to change the world is a great thing, but being more specific about what you care about and what impact you want to have is better--even if you don't know exactly what company you might start one day.

Michelle Goodman is a Seattle-based freelance journalist and author of The Anti 9-to-5 Guide.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Business News

Starbucks Built a New 'Luxury' Office Near Its CEO's Newport Beach, California Home

The 4,624-square-foot office was disclosed as part of Starbucks CEO Brian Niccol's compensation package before he started the role last fall.

Business News

Nvidia's CEO Jensen Huang Says He's 'Created More Billionaires' Than Anyone Else — Adding Two More This Week

Two more Nvidia leaders have crossed the threshold into billion-dollar fortunes — and they're still clocking into work.

Starting a Business

These Brothers Started a Business to Improve an Everyday Task. They Made Their First Products in the Garage — Now They've Raised Over $100 Million.

Coulter and Trent Lewis had an early research breakthrough that helped them solve for the right problem.

Starting a Business

How to Develop the Mindset for a Billion-Dollar Success, According to Raising Cane's Founder

Todd Graves was turned down by every bank in town when he started. Here, he sits down to share his mentality on success, leadership and building a billion-dollar brand.

Business News

Here's How Meta's AI Superintelligence Effort Is Different From 'Others in the Industry,' According to Mark Zuckerberg's New Blog Post

In a letter published on Wednesday, the Meta CEO said that the company's goal is to bring personal superintelligence to everyone.