BIZ Experiences Elevator Pitch Season 3 Episode 6: 'This Category Is Absolutely Exploding' For a pitch to be successful, the judges must see a foolproof method of bringing a product to market.

By Matthew McCreary

In emerging industries, there can be a lot of potential rewards for investors. Sometimes, those unexplored areas of business can translate to Elevator Pitch investors showing a special amount of interest.

In this week's BIZ Experiences Elevator Pitch, four companies specializing in cannabidiol (CBD) prepare to pitch: an all-natural topicals company, a human capital management company, an electronic exchange portal and a coupon pack company. Even within this category, there is a diverse group of investment opportunities, including value packs that distribute cannabis company advertisements to an employee-management company created specifically for the industry.

Related: BIZ Experiences Elevator Pitch Season 3 Episode 5: 'I Accept Your Offer of My Offer'

Depending on valuations, barriers to entry and other attributes, the investors can be relatively quick to make their judgments. If one pitch seems too good to be true, another may seem too ill-defined to safely pass federal regulation. Amid all the deliberation, it can be helpful to realize the value investors bring to a developing company and BIZ Experiences. Business acumen from the investors, especially those with experience in the cannabis industry, is a major benefit to founders on the edge of growing their business from small-time to big-time.

In this episode, even one stumble can make or break the accuracy of a pitch. So, who will ultimately make the cut? To see which companies manage to impress our investors, stream the latest episode of BIZ Experiences Elevator Pitch.

BIZ Experiences Elevator Pitch in partnership with Sports 1 Marketing streams Wednesdays on BIZ Experiences.com. Follow BIZ Experiences Elevator Pitch on Facebook, YouTube and IGTV.

Matthew McCreary

BIZ Experiences Staff

Associate Editor, Contributed Content

Matthew McCreary is the associate editor for contributed content at BIZ Experiences.com.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

More from BIZ Experiences Elevator Pitch

Will Investors Bite on a Pizza Wallet? Find Out on the Wild Season Finale of 'Elevator Pitch.'

'Elevator Pitch' Meltdown: Watch the Moment That Broke This BIZ Experiences's Brain

A Near-Tragedy Spurred This Dad's Invention — Now Worth Millions

A Scary Shopping Experience Inspired This BIZ Experiences to Launch Her Own Brand. Now It's Done Over $5 Million In Sales.

Starting a Business

These Brothers Started a Business to Improve an Everyday Task. They Made Their First Products in the Garage — Now They've Raised Over $100 Million.

Coulter and Trent Lewis had an early research breakthrough that helped them solve for the right problem.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Franchise

10 No-Office-Required Businesses You Can Start for as Little as $5,000

With strong Franchise 500 rankings and investment levels starting under $5,000, these brands are ready for new owners to hit the ground running.

Franchise

How to Prepare Your Business — And Yourself — For a Smooth Exit

After decades of building your business, turning it over to someone else can be emotional. But with the right mindset and a strong plan, it can also be your proudest moment.

Starting a Business

3 Things I Wish I Knew When I Founded a Company 20 Years Ago

If I could sit down with a new B2B founder today, these are the three conversations I'd make sure we had — the same ones I wish someone had with me early on.