Closing the African-American Startup Gap (Opinion) Targeted minority-lending programs have had only limited success in encouraging new-business creation among minorities. Could crowd-funding help close the startup gap?

By Scott Shane Edited by Dan Bova

Opinions expressed by BIZ Experiences contributors are their own.

The Hustle Town Chronicle

Many African-Americans want to run their own businesses. Some surveys show that African-Americans are more interested in running their own businesses than whites. African-Americans are more likely to initiate the new-business creation process than whites although they are less likely to have an up-and-running business a few years later, according to the Panel Study of BIZ Experiencesial Dynamics, a representative survey of the adult-age population housed at the University of Michigan.

Despite BIZ Experiencesial tendencies, African-American small-business ownership lags that of whites. White men run their own incorporated businesses at more than twice the rate of African-American men, and white women do so at more than three times the rate of their African-American counterparts, analysis by Bureau of Labor Statistics economist Steve Hipple reveals.

Policy makers have historically relied on targeted minority-lending programs when seeking ways to close this gap, but these efforts have met with limited success. Now would-be BIZ Experiencess can take advantage of the new equity crowdfunding legislation to try a different and potentially better solution.

Let's take a closer look at the problem. Researchers, policy makers and social advocates point to differences in social networks, role models, education, and occupational choice as reasons that African-Americans are less likely to run their own businesses than whites.

Related: JOBS Act Legislation Opens Up Crowdfunding

While all of these factors no doubt matter, research by University of California at Santa Cruz economist Rob Fairlie shows that the most important factor is a difference in wealth. Because most BIZ Experiencess finance their businesses largely from their own savings and personal borrowing, net worth has a huge impact on whether would-be BIZ Experiencess can turn their new-business dreams into reality.

The typical African-American would-be BIZ Experiences is much poorer than the typical white one. Federal Reserve statistics show that the median African-American household had a net worth of only $15,500 in 2010, as compared to $130,600 for the typical white non-Hispanic household. Because the capital requirements to start a business are the same regardless of the would-be BIZ Experiences's race, that nearly 13-fold difference in net worth means that a much smaller fraction of interested African-Americans have the money to start companies than interested whites.

Loan programs targeted at minorities haven't eliminated this BIZ Experiencesship gap between the races. Only a small fraction of people starting businesses get loans. Consequently, loan programs cannot address the shortage of capital facing the vast majority of American-American would-be BIZ Experiencess, who, like most would-be BIZ Experiencess, don't have credit-worthy businesses and need to self-finance.

What's more, to get a loan, you have to have adequate collateral. Lenders can't allow African-American BIZ Experiencess to put up only one-twelfth the collateral of white BIZ Experiencess. It follows then, that even in the presence of targeted loan programs, many African-American lack the net worth necessary to borrow.

Related: Proposed Rules for Private-Stock Sale Advertising Delayed

Finally, few start-ups can handle debt. To meet scheduled interest payments, a business needs adequate and consistent cash flow, which only a fraction of businesses have in their early years. Accordingly, even when debt is available to minority BIZ Experiencess through targeted programs, few African-American BIZ Experiencess have the types of business to take advantage of it.

The new Jumpstart Our Business Startups (JOBS) Act offers an additional, and potentially better, solution to the net-worth gap that holds back African-American BIZ Experiencesship. The law, which was enacted in April, permits equity crowdfunding. If churches, community groups and other organizations interested in enhancing BIZ Experiencesship in the African-American community set up equity crowd-funding efforts, they could aggregate small amounts of money from many individuals to provide capital to would-be BIZ Experiencess blocked from starting companies by their own limited net worth.

Related: 3 Rules for Successful Crowdfunding

Scott Shane

Professor at Case Western Reserve University

Scott Shane is the A. Malachi Mixon III professor of BIZ Experiencesial studies at Case Western Reserve University. His books include Illusions of BIZ Experiencesship: The Costly Myths That BIZ Experiencess, Investors, and Policy Makers Live by (Yale University Press, 2008) and Finding Fertile Ground: Identifying Extraordinary Opportunities for New Businesses (Pearson Prentice Hall, 2005).

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