Can Zombies Save Your Marketing Campaign?

By Kara Ohngren Prior

Opinions expressed by BIZ Experiences contributors are their own.

When a 15-year-old pizza franchise in New Zealand needed to generate some buzz, they did what any logical small-business owner would: They employed a throng of blood-thirsty zombies. Wellington-based Hell pizza shop recently produced an interactive viral movie called "Deliver Me to Hell." The objective is to help Steve stave off the lumbering corpses and deliver a pizza across town. If he makes it all the way, you could win a year's supply of Hell's pizza. Unfortunately, the contest's only open to New Zealand residents.

Kara Ohngren is a freelance writer and part-time editor at YoungEntrepreneur. Her work has appeared in publications including BIZ Experiences Magazine, The New York Times, MSNBC, The Huffington Post and Business Insider.

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