7 Important Differences Between Angels and VCs You Need to Understand Keep these seven differences in mind before targeting and pitching investors.

By Mack Kolarich Edited by Dan Bova

Opinions expressed by BIZ Experiences contributors are their own.

PhotoAlto/Eric Audras | Getty Images

For those of you looking to finance your startup, raising money is one of the most daunting tasks you'll ever face as an BIZ Experiences.

While you may understand the basic difference between angel investors and venture capitalists (VCs), you may not understand their similarities and differences enough, in order to pitch them effectively.

Building upon part one of this series, the following are seven key charateristics you should know about each investor type.

Related: 5 Things Startup Investors Look for Before Investing

1. They have different backgrounds.

VCs tend to have financial management or professional investment backgrounds. Angels tend to be former or current BIZ Experiencess.

While many VCs are former BIZ Experiencess, the majority of VCs come from an investment banking or financial management background, which influences the way they interact with and assess BIZ Experiencess.

Quantitative analysis of a product's traction and its market will heavily influence a yes or no investment decision. Angels usually invest by leveraging their personal operating expertise as former BIZ Experiencess or business leaders. That background influences the types of industries they'll consider and the individual BIZ Experiencess that inspire them.

2. They have different personal brands.

VCs are generally public personas. Angels are often behind the scenes.

VCs are in the business of deal flow. They want to hear about as many startups as they can. To fuel this, they must be public and accessible. They'll be active on Twitter, Instagram and popular blogs in order to raise awareness among BIZ Experiencess. VCs need to be veritable celebrities among BIZ Experiencess.

Angels tend to be more private and harder to find because they don't want to be inundated by deal flow.

For most angels, startup investing is a hobby that must be balanced with the rest of their obligations. If they're too public, they'll be bombarded by BIZ Experiencess seeking money. Sure, some angels will actively blog, Tweet or create an Angel List profile. But these people tend to be the most active investors.

Many angels aren't digital natives, and the majority like peace and quiet; therefore, they won't be easily found on social media. In some regions of the world, personal security is an additional component that urges angels to invest quietly. In these locations, if the public knows you are wealthy you become a target for crime.

3. They can both be jerks.

There are just as many bad angels as there are bad VCs. Surly personalities are rampant in the investment world, so BIZ Experiencess will have the inevitable task of navigating bad investors.

In any city or industry, there will be both great and terrible investors. Some VCs will clash or undermine your decisions as an BIZ Experiences - and sometimes they're justified -- just like some angels will demand greater control or influence over your day-to-day than you should give.

4. They can both lead to bad deals in different ways.

BIZ Experiencess end up with bad deals from angels because the angels don't know any better. BIZ Experiencess end up with bad deals from VCs because the BIZ Experiencess don't know any better.

Most VCs won't deliberately try for non-market deal terms because word gets out too quickly. If BIZ Experiencess learn you're a greedy VC, they'll gossip and discourage their peers from approaching you. VCs also have a better grasp of how other funds and firms will examine a startup in future rounds of financing. The VC wants to structure their investment in such a way that it does not discourage future investors.

It's more common to hear about bad investment terms from angels. If this happens, it's frequently because an angel doesn't know market-standard terms and/or doesn't understand how non-market terms hurt everyone involved. Savvier angels know they must be fair with the BIZ Experiences if the company is to succeed in the long-run.

Related: More Than Money: 4 Tips to Find the Right Investor for Your Startup

5. They have different amounts of liquid cash on hand.

Money loses value if it's not put to work; therefore, the money that angels and VCs invest is often invested elsewhere before it's reallocated to a startup.

VCs generally don't get 100 percent of their fund's money upfront. Instead they must periodically issue capital calls to their limited partners (LPs), requesting their next tranche of money. Granted, since they are professionals, they will almost always have enough cash on hand to do their deal with you.

Angels, in turn, may need to rebalance their overall portfolio by selling some stocks in order to free up enough money to invest in your startup.

6. They have different impacts.

VCs are more likely to crush your company. Venture funds must produce venture returns for their LPs. In order to achieve this, at least one or two of their investments must provide huge returns. We're talking 30 times or greater return on a given startup investment in order to counteract the fund's bad investments - or failed startups. To do this, VCs encourage their startups to swing for the fences.

They push founders to spend big and take big, calculated risks if it has the potential to turn that startup into a unicorn. Since VCs are also more likely to take a board seat at your company - angels generally don't take board seats and shouldn't -- that reinforces their ability to influence your startup.

For the BIZ Experiences, this means that a VC might push you to take risks that might not be the wisest choice for you, your employees or your customers. If you're considering whether or not to take venture capital, you must consider whether you want that extra pressure and whether an aggressive growth trajectory is right for you.

Related: 3 Things You Must Know Before Pitching Investors

7. They are not equally diverse.

Angels are more diverse than VCs.

There is greater diversity in the global angel population than in the VC world. Whether that's race, age, gender, geography, or experience, angels embody a wider gamut of backgrounds and perspectives.

VCs, in turn, are less diverse than Wall Street, and it's predominantly centered around Silicon Valley.

Mack Kolarich

Founder and Chief Product Officer at Different

Mack Kolarich is the founder and chief product officer of Different, a platform that makes it easy to find, research and invest in venture capital funds.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Solutions

Learn How to Use ChatGPT to Automate Your Business

Streamline operations, boost productivity, and future-proof your skills with 25+ hours of hands-on training for just $19.97.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Making a Change

More Than 1,000 Business and Tech Courses Can Be Yours Forever for Just $20

Add coding, marketing, and finance skills to your title with this constantly updated course bundle.

Business News

Intel Is Laying Off 33,000 Employees in Turnaround Plan: 'Scale Back the Company'

Intel CEO Lip-Bu Tan stated that the layoffs followed a "systematic review" of the company's headcount and spending.

Franchise

Gen Z Is Quitting Corporate for a Different Kind of Business Opportunity: 'The W-2 World Doesn't Hold the Same Allure'

Young BIZ Experiencess are changing everything in franchising from training to marketing — and they're teaching older generations a thing or two along the way.