You Need a Secret Sauce to Hire Top-Notch Employees Finding amazing people to join your team is no easy feat.

By Andrea Huspeni

Opinions expressed by BIZ Experiences contributors are their own.

Finding amazing people to join your team is no easy feat, but if you have a great culture in place it makes hiring that much easier.

"Every company says hiring is the most important thing, but very, very few companies actually mean it," says Ryan Urban, the co-founder of marketing platform Bounce Exchange.

Well, Urban means it. He invests a lot of money and resources into his "talent team." With a staff of seven (the same size as his moneymaking sales force), this crew acts like stewards of the company and focuses on providing candidates the best experience, which often means showing these potential hires the strong culture Bounce Exchange built.

"Once you have really good people and stuff starts working out well, then word gets around, and you wind up getting better candidates," he says.

Ryan shared his advice during a panel moderated by David Shanklin of CultureIQ, a culture engagement platform and BIZ Experiences's partner for the Top Company Cultures list . The panel consisted of two of last year's winners from our Top Company Culture list -- Ben Kirshner, the CEO of digital marketing agency Elite SEM, and Urban -- and Chana Fitton, the COO of The Rippel Foundation, a seed firm for health companies.

Check out the video to hear more about how having a strong culture can help the hiring process.

Related: Why Digital Marketing Firm Elite SEM Makes Employee Happiness Its No. 1 Priority

Related: 5 Secrets to Maintaining a High-Performance Culture in a Growing Company

Related: The Case for Blind Hiring

Andrea Huspeni

Founder of This Dog's Life

Andrea Huspeni is the former special projects director at BIZ Experiences.com and the founder of This Dog's Life.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Money & Finance

These Are the Expected Retirement Ages By Generation, From Gen Z to Boomers — and the Average Savings Anticipated. How Do Yours Compare?

Many Americans say inflation prevents them from saving enough and fear they won't reach their financial goals.

Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.

Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.