For Subscribers

What It's Like Inside Spanx Headquarters Failure is supported -- and even encouraged -- at the billion-dollar shapewear brand.

By Hayden Field

This story appears in the December 2019 issue of BIZ Experiences. Subscribe »

Adam Friedberg

When Spanx founder Sara Blakely was young, her father would ask her at the dinner table, "What did you fail at this week?" After sharing her missteps, she'd receive encouragement to keep trying. It's a lesson she infused in her billion-dollar shapewear brand -- to be bold and take risks, because removing the fear of failure can lead to great things. That's why employees at Spanx are encouraged to work on projects outside their department, and team activities are designed to inspire courageousness. Meanwhile, the company doesn't take itself too seriously: Puns abound at its Atlanta headquarters, which is home to meeting spaces with names like Booby Trap and Brallywood. The room overlooking a popular burger joint? It's called Shape Shack.

Related: Spanx Founder Sara Blakely Has 99 Pages of Business Ideas

Emily Steger / Director of talent acquisition

"I always tell candidates that they should know within the first five minutes of walking into a company if they want to work there. Go with your gut. And as soon as I walked in the front doors of Spanx, I knew it was right, that it was a company that really aligned with my values and expectations."

Courtney Perkins / Sales associate

"Spanx was my first job after spending 12 years as a stay-at-home mom. It was so foreign to think about being in a corporate environment again. But every time I got on the elevator with people I didn't recognize, someone reached out to me and said, "I don't recognize you. Are you new? Welcome to Spanx!' "

Chloe Wieser / Foundations designer

"As a designer, working here is rewarding because we're truly innovating. At previous jobs, design was more on the surface, responding to fashion trends. Here, we're really inventing new products to elevate day-to-day life for our customers."

Related: 9 Inspiring Quotes From Self-Made Billionaire and Spanx Founder Sara Blakely

Hosong Na / Senior photo editor

"We're encouraged to experiment with new ways of doing things. On the photography team, we're always trying new lighting techniques, new ways of cropping, and new ways to simplify the workflow. It's great because Spanx encourages us to fail. You learn from your failures, and I fail all the time!"

Alie Ferst / Director of international accounts

"You're encouraged to raise your hand and say, "I want to be a part of that.' Before we opened our London office, I was on the sales team, but I asked for a bigger role and to become more involved in the opening of the new London office -- looking at spaces, hiring the new team, exploring aspects of what it means to have an international office. And now my role covers all international markets."

Gabrielle Baker / E-commerce associate

"As part of our year-round Be Bold program, every quarter the staff is trained on new skills. We've had debate tournaments and negotiation training, but my favorite was last year's comedy boot camp. We went to Atlanta's Punchline Comedy Club, and everyone got up onstage to perform. It was a great way to stretch and grow."

Dija Brown / Senior technical designer

"As a technical designer, I spend a lot of time in the fit room. Many apparel companies fit their products on mannequins, but we don't. We check product fit on live models because it's really important that Spanx magic is felt and seen by women of all shapes and sizes. We conduct three-hour fit sessions twice a week."

Related: Spanx Founder Sara Blakely Has 99 Pages of Business Ideas

Click to Enlarge Image

Image Credit: Adam Friedberg

Hayden Field

BIZ Experiences Staff

Associate Editor

Hayden Field is an associate editor at BIZ Experiences. She covers technology, business and science. Her work has also appeared in Fortune Magazine, Mashable, Refinery29 and others. 

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Money & Finance

These Are the Expected Retirement Ages By Generation, From Gen Z to Boomers — and the Average Savings Anticipated. How Do Yours Compare?

Many Americans say inflation prevents them from saving enough and fear they won't reach their financial goals.

Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.

Science & Technology

AI Isn't Plug-and-Play — You Need a Strategy. Here's Your Guide to Building One.

Don't just "add AI" — build a strategy. This guide helps founders avoid common pitfalls and create a step-by-step roadmap to harness real value from AI.