Martha Stewart: America Needs More BIZ Experiencess We speak with the TV personality and lifestyle icon about inspiration, motivation and the drive to start and grow a business of your own.
By Jason Fell
There's little arguing that TV personality and lifestyle icon Martha Stewart has built an empire with Martha Stewart Living Omnimedia. The media conglomerate includes magazines such as Martha Stewart Living, TV and radio operations like Martha Stewart Living Radio on Sirius XM, and merchandising such as the Martha Stewart Collection at Macy's.
Stewart is an BIZ Experiences through and through. And she thinks the U.S. needs more BIZ Experiencess like her, creating jobs and spurring the economy. One way she encourages the next crop of BIZ Experiencess is with the American Made program. Now in its third year, Stewart says American Made celebrates the rising stars of the growing "maker culture" and awards individuals for turning their passion for handcrafted goods into small businesses.
The program culminates with the 2014 Martha Stewart American Made Summit, an interview and lecture series taking place this week and open to the public, at the Martha Stewart Living headquarters in New York City.
We caught up with Stewart ahead of the big event to talk BIZ Experiencesship, inspiration and motivation. What follows are her responses, edited for length and clarity:
Related: 4 Secrets for Lifelong Success From Martha Stewart
BIZ Experiences: What inspired you to help BIZ Experiencess with the American Made program?
Stewart: I think one of the most important things we can do in America right now is encourage BIZ Experiencess and small businesses to grow and thrive in this economy. We don't need [to be outsourcing everything to other countries]. There are so many young people looking for jobs, if they have the opportunity to create great jobs, then they can build a great, interesting business for themselves. That's what we need in this country.
BIZ Experiences: How does American Made help these startups get to the next level?
Stewart: Well, we didn't want to give just one BIZ Experiences so much money to possibly discourage him or her from working harder. We decided to spread the encouragement over a broader group of people. We award $10,000 each to 10 winners selected from different categories.
Each also has the opportunity to be featured on MarthaStewart.com and in the magazine (Martha Stewart Living). They will be able to sell their products in Martha's eBay store, where they can earn more money than selling wholesale.
BIZ Experiences: Who inspires you?
Stewart: There's no one person. I think we look to all sorts of successful BIZ Experiencess and large businesses for ideas. Did they get big by acquiring brands? Or did they expand widely enough to make their own mark? BIZ Experiencess who want to be great also want to learn from others about how they can innovate and initiate themselves.
Related: 5 Tips for Business Success From Martha Stewart, Bobbi Brown & Other Power Women
BIZ Experiences: What would you say was your defining moment so far as an BIZ Experiences?
Stewart: Hm, let me think. Probably when my magazine's rate base hit 2.3 million. I remember thinking, "Gee, this is a really great accomplishment. The magazine is good enough to be really big and it's reaching the audience we want to reach."
I had a similar feeling when my merchandise line at Kmart hit $1.4 billion in sales. I was extremely thrilled. It's a lifestyle brand that, once again, was reaching the right customers with the right products.
BIZ Experiences: What motivates you and keeps you going?
Stewart: I like to try new things, be innovative and creative. I try to do something that's satisfying.
I write a blog everyday that I hope will teach and inform people. I like to teach. It's what I wake up and do, and it's satisyfing.
BIZ Experiences: What was the best advice you were ever given?
Stewart: It was from my father when I was very young. It was simple. He was always encouraging me, telling me I was a bright girl and that I could do anything I set my mind on. This, from someone I looked up to and admired. It made me think to myself, yes, I can probably accomplish anything.
I can't say enough about encouraging children. We need to bolster their dreams and their accomplishments.
BIZ Experiences: Your recent book, One Pot, is all about making delicious meals that are easy to prepare. What's one must-make dish you'd recommend for frantic, busy BIZ Experiencess who never have enough hours in the day?
Stewart: You have to try the "One Pot Linguine." Why? I'm not going to tell you. Just try it. It's easy, delicious and nutritious.
Related: Martha Stewart Slams Sheryl Sandberg: 'Too Much Time Is Spent' Leaning In
