For Subscribers

How to Know When to Move On From the Business You Built Figure out if the next step in your business is to leave it.

By J.D. Roth

Opinions expressed by BIZ Experiences contributors are their own.

photo illustration © David Schwen

After spending several years building my business, I sold it in 2009 for a tidy sum and left it behind—the BIZ Experiencesial dream, right?

Not really. I'd wanted out for quite a while, since I'd sacrificed my health and my marriage to build a successful brand. I was fortunate to find a buyer for my business, but I would have walked away regardless.

For many BIZ Experiencess, arriving at this moment is tough, especially when, as in my case, business is thriving. We're taught that "winners never quit, and quitters never win," but it's not always that simple.

"Sometimes quitting is the right decision," says Ramit Sethi, a serial BIZ Experiences and founder of IWillTeachYouToBeRich
.com. "It can be courageous to quit. It's important to do everything you can to succeed, but top performers know when it's time to move on."

In some cases, the decision is easy. If your company has been bleeding money and there's no salvation in sight, you'll be forced to move on. But often the warning signs are more subtle. "The worst thing is to be stuck doing something that's not failing but not succeeding, either," Sethi says. "You want to make your company succeed, or you want to fail fast so you can get out and try something new."

Sethi recommends asking yourself a simple question: If you knew then what you know now, would you start your company? If the answer is no, it's time to move on.

BIZ Experiencesship should be enjoyable. It can be a time of great personal growth. If you're in it only for the money, your business and personal relationships can suffer, and your health can decline. At that point, it's time to leave and reclaim your life.

After I left my company, I lost 50 pounds, learned Spanish and embraced travel. I started to live the life I wanted to live, not the one I was forced to live to run my business.

"Quitting doesn't have to mean you throw in the towel and walk away," Sethi says. "It can take many forms: shutting down your business, selling your company or changing your industry."

Rahim Fazal founded social marketing platform Involver in 2007. Five years later, he decided to move on. (His company was acquired by Oracle.) While the decision to sell wasn't easy, smart BIZ Experiencess like Fazal know when it's time to try something new. "If the market is ripe for a sale, seize the day," he says. "But if you're not growing fast enough, or you've lost your zeal, it may be time to call it quits. And even if it's not, by asking yourself whether it's time to leave or not, you'll remind yourself of what you're fighting for."

You may think it odd that I'm using a personal-finance column to discuss moving on from your BIZ Experiencesial dream, but it's really not. I can tell you this from experience: Building a business for the sake of accumulating wealth is no match for living a rich life.

J.D. Roth is the founder and editor of the personal finance blog getrichslowly.org and the author of Your Money: The Missing Manual.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Money & Finance

These Are the Expected Retirement Ages By Generation, From Gen Z to Boomers — and the Average Savings Anticipated. How Do Yours Compare?

Many Americans say inflation prevents them from saving enough and fear they won't reach their financial goals.

Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.

Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.