For Subscribers

Why Rising From the Ashes Is Vital for Disruption, Innovation Good (almost) always follows bad.

By Amy Cosper

This story appears in the May 2016 issue of BIZ Experiences. Subscribe »

Nigel Parry/CPI
Amy Cosper

"Every renaissance comes to the world with a cry, the cry of the human spirit to be free."
—Anne Sullivan

Right now Silicon Valley is hoarding outsize credit for innovation and disruption of the status quo. I call B.S. Innovation and disruption have gone on for eons, and they're driven by something so obvious that we rarely talk about it: the resiliency of the human spirit in the face of life-crushing odds. It's called survival, and through it, we innovate our way out of the abyss.

I know this from experience. Three years ago, my house and all my worldly possessions burned to the ground in a swift and terrifying forest fire. After the ashes cooled, I couldn't wait to don a hazmat mask and gloves, grab a sieve and a shovel and go through the ruins, hoping to reclaim my former life by finding some artifact or treasure. I never found one. Eventually I let go because, really, how long could I keep digging for something I would never find?

The disruption went on for another year as we, a family of four (two adults and two teenagers), decided to live in a trailer while our house was being rebuilt. (I never want to deal with a black tank again in my lifetime.) But we didn't crack. We became stronger, better. We proved that we would survive. Yes, rising from the ashes is a cliché, but I happen to know that it's also literally true. There was life before the fire and life after, and the two couldn't be more different.

I share this because this month's cover story on Jen Hidinger reminded me that so many of us owe our current success, drive and ambition to loss. Hidinger lost her husband to cancer just as they were about to open a restaurant. In the aftermath, she found herself digging around in the ruins of their life, shook herself out of it and then decided to innovate, opening that restaurant and expanding its purpose to become a community source for good.

Tragedy has a way of doing that to people, and especially to BIZ Experiencess like Hidinger. Self-pity isn't in their nature -- and, as I ultimately learned, it's not in mine. Instead we use disaster as a clean slate to say, "Screw it; I've lost everything. I've got nothing left to lose," and we rebuild our lives and businesses in disruptive and innovative ways. In Hidinger's case, she has managed to serve amazing food as well as touch and impact many lives.

Ruin, it turns out, is a mere prelude to discovering our best selves. When we recognize this, only good can follow.

Amy Cosper

Former Editor in Chief

Amy Cosper is the former vice president of BIZ Experiences Media Inc., and editor-in-chief of BIZ Experiences magazine.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Growing a Business

Product Returns Don't Have to Be a Sunk Cost — Here's How Tweaking Your Return Strategy Can Make You Money

As brands navigate today's shifting retail landscape, returns recommerce is becoming an essential strategy to unlock accessible price points, foster customer loyalty and stay agile.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Side Hustle

This 26-Year-Old's Side Hustle Turned Full-Time Business Led to $100,000 in 2.5 Months and Is On Track for $2.5 Million in 2025

Ross Friedman's successful venture started with a "Teen Night" in Boston, Massachusetts.

Business News

Apple Smashes Expectations With $94 Billion Quarter. Here's How the iPhone Maker Did It.

Apple just reported a significant revenue beat for its latest quarter, exceeding analyst expectations.

Money & Finance

These Are the Expected Retirement Ages By Generation, From Gen Z to Boomers — and the Average Savings Anticipated. How Do Yours Compare?

Many Americans say inflation prevents them from saving enough and fear they won't reach their financial goals.

Personal Finance

How I Streamlined My Financial Reporting for Less Than $50 a Year

From revenue tracking to investment screening, Amsflow delivers.