This Insane Ice Cream Changes Color When You Lick It In an ice-cream innovation that seems straight out of Willy Wonka, a Spanish physicist-turned-chef is serving up scoops that change color as you eat them.

By Kate Taylor

Opinions expressed by BIZ Experiences contributors are their own.

It sounds like something straight out of Willy Wonka's chocolate factory: ice cream that changes color as you lick it.

In fact, this crazy treat is the work of a Spanish physicist-turned-chef named Manuel Linares, reports The Mirror. When Linares took a course in ice-cream making that encouraged students to make a new flavor, he decided he'd go a step further and try to create an ice cream that changed color.

Since debuting "Xamaleon" – a reference to the camouflaging chameleon – business has been booming at his ice cream shop in Spain. Xamaleon changes color from periwinkle blue to bright magenta, and reportedly tastes like tutti-frutti, containing strawberries, cocoa, almonds, banana, pistachio, vanilla and caramel.

Related: Mrs. Fields and TCBY Are Rising From the Ashes, Hand in Hand

Linares has kept the key behind the color-changing treat secret, though apparently the temperature of ice cream as it melts and is licked is important. Plus, Linares's "love elixir" that he spritzes on the ice cream after it is scooped apparently plays a role. What's in the elixir? Who knows – all Linares will say is it is all natural.

So far, ice cream lovers have to venture to Spain to get a taste of this magical sweet. However, if you make it to Linares's shop, you may find more than just Xamaleon on the menu – Linares is currently working on an ice cream that changes color when exposed to fluorescent or ultraviolet lights.

Related: Jamba Juice Is Going On a Serious Franchisee Recruitment Spree

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at BIZ Experiences. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Money & Finance

These Are the Expected Retirement Ages By Generation, From Gen Z to Boomers — and the Average Savings Anticipated. How Do Yours Compare?

Many Americans say inflation prevents them from saving enough and fear they won't reach their financial goals.

Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.

Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.