Remember, Your Behavior Is Contagious No one is going to buy what you're selling if you don't own it yourself first.

By John Brubaker Edited by Dan Bova

Opinions expressed by BIZ Experiences contributors are their own.

Shutterstock

Often what we need to get to the next level isn't an Earth-shattering new idea, it's simply a great reminder of what we already know. And sometimes the teacher is actually the student. Technically, I was the teacher last week when I spoke at the Collegiate Strength and Conditioning Coaches Asssociation 2015 annual convention, but I quickly became the student.

When I met my audience I received a great reminder. It's one we can all stand to learn from.

Strength and conditioning coaches are leadership personified. I spent three days with 2,000 of the biggest, fastest, strongest, healthiest group of people you'll ever meet. What they do in their daily work with their clients (college athletes) applies to each and every one of us in the work we do and the clients we serve. As I thought about the phenomenal impression they all made on me, it got me thinking about precisely what leadership is at its core. Even more so, it made me take a long, hard look in the mirror.

Related: 5 Things Real Leaders Do Every Day, According to Henry Ford

You've probably heard the expression he or she "just gets it." Well, when it comes to leadership these coaches all "get it." I didn't see any lazy, disengaged, unhappy, overweight or unhealthy looking people sitting in that audience anywhere. Not a single one. (I also didn't see them drinking at the bar late into the night, which is a common occurrence at most conventions.) These folks were the epitome of high performance. They walk their talk 100 percent.

The entire experience was a great reminder that when it comes to leadership, your example isn't the main thing, it's the only thing. Think about it: How do these coaches convince world-class athletes they are capable of being bigger, faster and stronger? Quite simply, they do it by being bigger, faster and stronger themselves.

Our lives are a mirror, what we give out gets reflected back to us by others.

Whatever you're doing is contagious. We are all living proof of that statement. I know from experience and their example of excellence in action got me reflecting back on my personal and professional life.

  • Balance is contagious. I found that when I wasn't modeling balance for my team, they weren't balanced.
  • Negativity is contagious. When I criticized the officials, my players did.
  • Conversely, when they were nervous during a big game or a key timeout, if I was calm their nerves would settle and they'd become calm. Calm is contagious.

Whatever I did was contagious and whatever you do is contagious.

Related: 6 Ways to Build a More Cohesive Team

In late 2014, I had an executive coaching client complain to me that most of his employees were "negative and low effort" (his words). I encouraged him to stop keeping "banker's hours" and be more positive and kind to them. (They just posted their best quarter since 2006.)

Common sense, right? Unfortunately, common sense isn't common practice. We need to be the change we wish to see in others. The people you lead need a model to see, not just a motto to say. They crave authenticity and can sniff out BS a mile away.

I share this with you because being at the CSCCa convention was an important reminder that I need to heed this advice as much as anyone. I have a 9 year old who has ADHD. If I want her to be less impulsive and more mindful, I need to practice mindfulness and emulate it better for her at work and at home.

I also have an emotional 11 year old who is prone to drama and outbursts. If I want her to be calm and patient, guess what I have to get better at with her and with my clients?

A good example is what we all need to set because there is no leadership without leadership by example. Leadership without leadership by example isn't leading -- it's fraud.

No one is going to buy what you're selling if you don't own it yourself first.

Our professional lives are inextricably linked to our personal lives. Therefore, we need to be the change we wish to see in the employees we lead, the clients we serve, the children we raise and the spouse we married. Remember, whatever you're doing, it's contagious.

For more game changing strategies to turn your potential into performance, join my free weekly newsletter.

Related: Tom Brady, 'Deflategate' and the Lesson for Business Leaders

John Brubaker

Performance Consultant, Speaker & Award-Winning Author

John Brubaker is a nationally renowned performance consultant, speaker and award-winning author. Using a multi-disciplinary approach, Coach Bru helps organizations and individuals turn their potential into performance.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Growing a Business

Forget Investors and Co-Founders — Here's How I Built a Lean, Scalable Business on My Terms

You don't need a partner or investors to build something that lasts. You need vision, systems and the guts to go all in on yourself. Here's how I built alone — and why I still would, even now.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Business News

How Much Does Apple Pay Its Employees? Here Are the Exact Salaries of Staff Jobs, Including Developers, Engineers, and Consultants.

New federal filings submitted by Apple reveal how much the tech giant pays its employees for a variety of roles.

Side Hustle

This 26-Year-Old's Side Hustle Turned Full-Time Business Led to $100,000 in 2.5 Months and Is On Track for $2.5 Million in 2025

Ross Friedman's successful venture started with a "Teen Night" in Boston, Massachusetts.

Leadership

The 2025 Leadership Playbook — Strategies to Help You Thrive in Uncertain Times

How to lead through uncertainty, adapt to challenges and position your organization for lasting success.

Marketing

AI Won't Replace Marketers — But It Will Replace Lazy Ones Unless You Learn to Use It Strategically

Most marketers are using AI wrong — and it's not just wasting time, it's exposing who actually knows how to do the job.