Is It Time to Toss Your Old Management Model? Your team could be working faster, smarter and better if only you reorganized the way your company is run. Here's one effective approach that could work for you.

By Are Traasdahl

Opinions expressed by BIZ Experiences contributors are their own.

igst.com

Have you ever been part of a work team in which decisions were made quickly, everyone worked for the same goal, products got to market fast, and no one cared about their own ego -- just what was important, what was big?

I have.

I've also experienced the opposite: a place where every initiative was bogged down in red tape while the team waited for decisions to be made elsewhere. To say the least, it was frustrating and time-consuming.

Ultimately, the organization spent most of its energy focused internally and innovation ground to a halt. Sound familiar? I thought so.

When we started Tapad, we decided to take a different tack -- one that eliminated the silos and stifling hierarchy of different departments. We call it the "pod" approach.

Related: 5 Ways to Be a Badass Leader, James Bond Style

Here is how it works:

We organize pods -- otherwise known as work teams -- into 25 people or fewer. Each pod is self-sufficient, capable of solving a challenge. It contains, at minimum, a product development person, an engineer, a marketing person and a sales person. Collectively, they set their own goals and performance metrics and work to bring their specific product to market.

There is nowhere to hide, no one to blame and no one to wait for. Each pod's goals are visible and measurable, and everyone can see the direct impact of their work on the results.

Some of the pods remain long-term with a fixed focus. Others emerge to create more fluid innovation. Sometimes the innovation pods graduate to longer-term pods.

In all cases, though, each pod can theoretically be lifted out of the larger organization and function as a stand-alone company -- minus the back-end services.

This way of organizing doesn't come without challenges. I'd say it fixes 70 percent of the problems and introduces 30 percent new ones. But the problems it introduces are manageable.

And the problems it fixes are the most important.

Related: Richard Branson on Leadership Lessons from the Unflappable Steve Jobs

Is it time to restructure your company?

If you can check off five points below, you're in the kind of dysfunctional organization from which I fled and it might be time to try the "pod" approach.

  • Young talent doesn't stay for very long.
  • New ideas only come from the top or a select group of people. No one else is allowed to innovate.
  • There are dozens of mid-level managers responsible for small turf-based decisions.
  • The product development team hates technology. Technology hates sales. And sales hates everyone.
  • Owners of cross-functional projects don't actually have direct control of the resources they need. Employees work on a small piece but don't see where it fits.
  • Existing products and problems take priority over anything new.
  • Someone higher up the ladder has to approve every decision.
  • The teams are more focused on not screwing up than innovating.

Related: 3 Ways to Set Goals You'll Actually Achieve

Are Traasdahl is CEO and founder of Tapad, a marketing technology firm based in New York specializing in cross-device advertising solutions. Traasdahl has more than 15 years of experience in mobile and digital content and heads Spring Capital, an investment holding company.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Business News

Nvidia's CEO Jensen Huang Says He's 'Created More Billionaires' Than Anyone Else — Adding Two More This Week

Two more Nvidia leaders have crossed the threshold into billion-dollar fortunes — and they're still clocking into work.

Science & Technology

How to Future-Proof Your Career in Today's AI-Powered World

Think your job is AI-proof? Only if you've got skills a machine can't fake, like creativity, ethics and real human judgment.

Business News

Starbucks Built a New 'Luxury' Office Near Its CEO's Newport Beach, California Home

The 4,624-square-foot office was disclosed as part of Starbucks CEO Brian Niccol's compensation package before he started the role last fall.

Business News

Here's How Meta's AI Superintelligence Effort Is Different From 'Others in the Industry,' According to Mark Zuckerberg's New Blog Post

In a letter published on Wednesday, the Meta CEO said that the company's goal is to bring personal superintelligence to everyone.

Starting a Business

These Brothers Started a Business to Improve an Everyday Task. They Made Their First Products in the Garage — Now They've Raised Over $100 Million.

Coulter and Trent Lewis had an early research breakthrough that helped them solve for the right problem.