How to Accelerate Your Success as a Female Founder The first step in starting a business has two components: doing something and then saying, "I'm doing this." Many female BIZ Experiencess struggle with the second part. I know I did.

By Sarah Smith Edited by Amanda Breen

Opinions expressed by BIZ Experiences contributors are their own.

One of the hardest things about starting a business is overcoming your doubts and believing your dream can eventually become a reality. For a number of reasons, taking those crucial first steps can be especially hard for female founders.

The first step in starting a business has two components: Doing something to get the ball rolling, and then saying, "I'm doing this." Many female BIZ Experiencess struggle with the second part. I know I did. Here are a few ways to get unstuck.

Push yourself to "brag"

Making a declaration about what you're doing is just as important as what you're actually doing to start your business. It cements your commitment and starts the networking process of attracting like-minded people and organizations.

When I was starting The Dyrt, I found this step really difficult and constantly felt like an imposter. In 2013, I didn't see a lot of other female BIZ Experiencess, and I constantly felt intimidated. I would now tell my 2013 self that most founders of all genders feel this way, even if the male BIZ Experiencess we encounter aren't articulating this feeling and seem to have all the confidence in the world.

I remember feeling very disinclined to stand up and declare. It seemed like we should wait until we had a rock-solid accomplishment to say anything about it. But it's almost impossible to get momentum for a new business while keeping it a secret.

The solution here for female founders is often just having awareness of this dynamic. Recognize that making a declaration may be uncomfortable and push through it. There's no need to brag or exaggerate, though it will feel like you are. Just say what you've done and what you're doing.

You also don't have to speak at a conference or post on every social-media account you have. Sharing your visions in one-on-one conversations is often just as powerful or more so than declaring on a large stage. Clarity matters more than reach at this stage.

Be matter of fact about the potential you see for your business and the actions you've taken so far. Don't undercut your declaration with self-deprecation. This is easier said than done and something I am constantly striving to get better at. You can acknowledge that it won't be easy or that you're just starting out, but own where you're going and the steps you've taken.

Related: Who's the Top Female Founder in Your State? (Infographic)

Use empathy to your advantage

If you find the fake-it-till-you-make-it aspect of business challenging, it may be because you care more about making a real difference than appearances. If that's the case, you could be particularly well-suited for the research aspect of BIZ Experiencesship.

It's important to understand the scope and nuances of the problem your business will solve by talking to a wide variety of people. You have to be sure the world needs what you're building and that you're building exactly what the world needs.

Women founders often see this inquiry as an obvious and necessary step. For about a year before I started The Dyrt, I talked to other campers and compared their struggles to find good campgrounds to my own.

Since this type of inquiry tends to come naturally to women, we sometimes forget that market research counts as an action. If you're doing market research, even informally, you've already taken the first step in your business. Don't hesitate to talk about it.

Related: Why Empathy Is One of the Most Overlooked Skills in Business

Get comfortable with an incomplete product

Long before it was a top-ranking app in the Apple App Store, The Dyrt was a very rudimentary Wordpress site. Like every technology company, we had to start somewhere, but it was mortifying for me to put out a product that was so far from what I'd envisioned.

We essentially had a shell. Campers could post reviews, but there are thousands of campgrounds throughout the country, and naturally, most campgrounds had zero reviews. I remember criticism and confusion in those days from friends and family who didn't understand that a business is always a work in progress.

People would say, "I thought you were going to do reviews and stuff …" And I was like, "We do! We are! Do you have any idea how hard it is to get people to write reviews for a brand new website?" Today, we have more than 2.5 million reviews, tips and photos, but holding the space for that to ramp up wasn't easy.

Building an online community or any worthwhile company takes time. As an BIZ Experiences, you have to be okay with the fact that what you have is always chasing what you're trying to build — and it's often very far behind. This is an extremely uncomfortable state for a lot of founders but especially female founders who don't want to leave themselves open to criticism.

All I can say is that it's important to consider your point of view. As BIZ Experiencess, we live in the future. We see what is possible — that is our gift. Don't despair that the present is not yet the future. That's the nature of the present.

Instead, draw others into your vision. Your ability to communicate the future you want to create will determine your success as an BIZ Experiences. So don't waste energy diminishing the hard work or first steps you've taken and apologizing for the present. It will be the past soon, anyway.

Related: How to Succeed as a Female Leader Anywhere in the World

Sarah Smith

Founder of The Dyrt

Sarah Smith is the founder of The Dyrt, a camping app in the iOS and Android app stores with more than 4 million campground reviews and tips. She has loved camping since childhood and in 2013, she left a career in education to become an BIZ Experiences dedicated to making camping easier for everyone.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.

Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.

Business News

75-Year-Old Billionaire Ray Dalio Just Sold His Last Shares in the Hedge-Fund Firm He Founded. Here's Why He's 'Thrilled About It.'

Dalio served in a variety of positions at Bridgewater Associates, including CEO, CIO and chairman, over decades.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.