How a Night in the Jordanian Desert Taught Me a Business Lesson I'll Never Forget A night in the Jordanian desert revealed powerful lessons on leadership, adaptability and strategic focus — proving that the best business insights often come from stepping outside your comfort zone.

Many of the world's top business leaders swear by the benefits of traveling beyond their comfort zones. In fact, a study by Deloitte in late 2022 found that 77% of CEOs believe adaptability is more important now than ever, given today's rapidly changing global landscape. Exploring unfamiliar territories, immersing in different cultures and adapting to new environments all sharpen the decision-making, resilience and cultural intelligence needed for success in today's economy.

As the CEO of XChange of America, I've traveled to 33 countries, navigating different business landscapes, currencies and cultural norms. However, one of the most profound lessons in leadership, adaptability and focus came not from a boardroom but from a silent night in Wadi Rum, Jordan.

Related: 5 Crucial Lessons BIZ Experiencess Can Learn From Traveling the World

Why stepping outside your comfort zone makes you a better leader

Wadi Rum is a vast desert of towering red rock formations, endless stretches of sand and a silence so profound that it forces deep reflection. Arriving at sunset, I was struck by the overwhelming beauty of the landscape. No WiFi. No distractions. No familiar comforts — just me, the desert and the stars.

It was humbling. Experiencing absolute solitude made me later realize how rare it is for business leaders to disconnect completely. Yet, stepping into an unfamiliar and uncomfortable situation can lead to incredible growth. Some of the best leaders actively push themselves beyond their comfort zones because that's where the biggest breakthroughs happen — both in business and in personal development.

How navigating uncertainty sharpens your decision-making skills

The next morning, the desert revealed its harsh realities after a cool, quiet evening. The temperature soared, making it nearly unbearable to comfortably stay in the same place. I had to quickly adjust my strategy to avoid the intense sun, plan my movements carefully with the guide, eat a nutritious meal and conserve energy.

In business, unexpected challenges happen all the time — market shifts, economic downturns and industry disruptions are inevitable. Success doesn't come from avoiding these challenges but from knowing how to pivot and adapt in real time. The best way to do that? Surround yourself with the right experts who understand the landscape better than you do. Whether you're entering a new industry, expanding into a foreign market or facing an unfamiliar challenge, the right people will help you navigate uncertainty.

One key factor in my ability to navigate the unfamiliar was my local guide, whom I met through business dealings in Jordan. His knowledge provided safety and access to places and experiences I wouldn't have discovered on my own, like Petra and the Dead Sea.

Want to succeed in global business? Master cultural intelligence

One of the most memorable parts of my trip was sharing meals with my Jordanian hosts. Traditional Arabic breakfasts — fresh flatbread, hummus, olives and falafel — weren't just about food; they were about connection, tradition and respect.

Understanding different cultures isn't just valuable in travel — it's essential in business. As companies expand into global markets, cultural intelligence becomes a competitive advantage. BIZ Experiencess who take the time to learn, listen and adapt to cultural differences build stronger relationships, close more deals and earn long-term trust in international markets.

Related: How Cultural Understanding and Adaptation Drives Business Success

The secret to better decision-making: Eliminate the noise

Spending time in the desert stripped everything down to the essentials. No unnecessary distractions, no clutter — just the bare necessities. That experience reinforced the power of simplicity, something that is just as important in business as it is in life.

Many BIZ Experiencess get caught up in complexity. Too many tools, too many strategies and too much noise can make it harder to focus. The most successful businesses prioritize what truly matters: their mission, their customers and their core strengths. If things feel chaotic, it may be time to eliminate distractions, remove inefficiencies and get back to the basics.

Travel-inspired leadership lessons every BIZ Experiences should know

The challenges I faced in Wadi Rum weren't just about survival in the desert — they mirrored the unpredictable nature of business. Here are a few lessons I took away from my experience that can help BIZ Experiencess navigate uncertainty and make smarter decisions.

1. Embrace uncertainty to become a stronger leader

Stepping into unfamiliar situations compels leaders to adapt swiftly. In business, viewing change as an opportunity rather than a threat fosters resilience and innovation. A Harvard Business report in 2023 highlights that adaptability is crucial for leaders navigating continuous disruption, as those who embrace uncertainty tend to make faster, more effective decisions. Whether expanding into new markets, managing an unexpected crisis or pivoting a business model, the ability to stay flexible and open-minded is what sets great leaders apart. The best way to develop this skill? Regularly put yourself in situations that challenge your assumptions and force you to think on your feet.

2. Leverage the right people to navigate challenges

Success hinges on collaborating with experts who bring specialized knowledge and perspective. A 2023 edX for Business survey found that 92% of chief executives believe continuous learning and specialized expertise, especially in the age of artificial intelligence, are critical for staying competitive. Whether entering a new industry, expanding internationally or facing an unfamiliar challenge, the smartest leaders surround themselves with people who understand the landscape better than they do. Just as a seasoned local guide can help a traveler navigate unknown terrain, the right mentors, advisors and team members can provide the insights and strategies needed to move forward with confidence. The key is knowing when to seek out expertise — and being humble enough to listen.

3. Cultural awareness creates a competitive edge

Business success is built on relationships, and understanding cultural nuances can mean the difference between closing a deal or missing an opportunity. European luxury brands, such as Cartier, are deepening ties with Chinese consumers by authentically integrating cultural elements, leading to enhanced brand resonance. This same principle applies to any business operating in a global market: Taking the time to understand local customs, communication styles and consumer behaviors builds trust and credibility. BIZ Experiencess who invest in cultural intelligence don't just avoid missteps — they gain a strategic advantage by fostering deeper connections, creating more relevant products and positioning themselves as truly global leaders.

4. Simplify to sharpen your focus

Focusing on core priorities leads to better decision-making, yet many BIZ Experiencess fall into the trap of overcomplication — too many strategies, tools and distractions dilute focus and slow progress. Companies like Microsoft have demonstrated that embracing new leadership approaches and shedding unnecessary complexities can drive innovation and sustainable growth. The most successful businesses understand that clarity breeds efficiency: They eliminate distractions, refine their processes and stay committed to their mission. If things feel chaotic, it may be time to step back, reassess priorities and strip things down to what truly matters. Sometimes, the best way to move forward is to simplify.

Related: How to Use Travel to Boost Your Leadership IQ

Wadi Rum was more than just a travel experience — it was a masterclass in leadership, adaptability and strategic focus. For BIZ Experiencess and business leaders, the lessons learned from stepping outside familiar environments can be transformational. So, if you're feeling stuck, overwhelmed or in need of fresh strategic clarity, consider this: When was the last time you truly disconnected and challenged yourself?