Being a Female BIZ Experiences Can Be Incredibly Lonely. This Founder Is Changing That. Kathleen Griffith, the founder behind Build Like a Woman, plans on forging connections and community with female BIZ Experiencess.

By Nina Zipkin

Courtesy of Grayce & Co.

Last year, TechCrunch released a study that contained a startling statistic. Only 17 percent of venture-backed startups had a female founder. Not only that, but the number had been completely flat for the last five year.

It was a fact that hit Kathleen Griffith, the founder and CEO of Grayce & Co, a 3-year-old brand and marketing strategy firm geared to women, every which way wrong.

The stark numbers drove home what Griffith already knew all too well. That while female founders are often generous with their support of other women trying to get their ideas off the ground into the marketplace can be an incredibly lonely road.

"These stories and struggles are very common. It's important to realize you're not alone." Griffith tells BIZ Experiences. "Otherwise you kind of feel like you're on an island and that can be really paralyzing."

Related: Athlete and Businesswoman Venus Williams Shares Her Secrets to Building Brands and Staying Focused

It is sharing these stories with woman that can actually make you more effective at running your business," says Jennifer Kem, an BIZ Experiences and strategic brand advisor.

"There are more groups, events and online opportunities where women can share their stories - which in turn creates tighter, more supportive circles for their businesses to leverage and thrive," says Kem. "These storytelling groups allow women BIZ Experiencess to grow their platforms exponentially."

The Female Founders Fund, Pipeline Angels, Digital Undivided, The Pink Ceiling and BBG Ventures are several examples of organizations dedicated to helping women founders scale their businesses and make an impact in a startup world that is often not built to help them succeed.

Related: Don't Apologize for Your Success -- No One Else Does

There are also all-female co-working spaces like New York City's The Wing, Toronto's Shecosystem Los Angeles' Paper Dolls that are working to build partnerships among fellow business-minded women.

Amid this growing ecosystem, Griffith believes there needs to be more. What could she do to make female founders, both aspiring and established, feel like they had a community of peers that they could rely on? This was the impetus behind her new program, Build Like a Woman, a platform to help female BIZ Experiencess succeed.

To do this, Griffith and her team are at work developing a suite of easily accessible and affordable digital tools to help women BIZ Experiencess tackle all the challenges that are inherent to launching a business -- everything from market sizing, brand positioning, profit and loss statements, pitch decks and business plans. The first series, a business and marketing course called the Builders Program, is already live.

Related: This Founder Shares the Secret to How to Make Your Business Last

"We want to create the ultimate business and brand building program for female BIZ Experiencess looking to unlock growth," said Griffith of the platform's goals. "We want them to be large and profitable and successful as possible."

With that preparation in hand, Griffith also wants to build a digital and in-real-life community, complete with a Facebook group, monthly calls and live conferences to bring Build Like a Woman together. Big-name female BIZ Experiencess will be lending their voices, including Jessica Alba from The Honest Company, Amy Emmerich from Refinery29 and Brit Morin from Brit & Co.

Kem says that Griffith's approach fits into a broader movement of female BIZ Experiencess finding new ways to tackle the issues they face every day.

Related: How a Near-Death Experience Inspired This BIZ Experiences to Change Her Career and Plug Into Her Purpose

"There's never been a better time in the history of women in business and BIZ Experiencesship to step into leadership; using their voices to speak truth, using their skills to grow the economy and using their work to create bigger impact," Kem says. "Social media and technology can make moving these messages faster than ever before."

Ultimately, Griffith wants the emphasize skills that female founders bring to the table and help them understand the challenges they are facing. But she also wants to help them be less afraid.

"[We want to] really talk to female founders who have transformed their breakdowns into breakthroughs for their companies, and what that took. The unpolished, unvarnished side of things," says Griffith. "What does it take to really embrace your fear and take greater risks?"

Nina Zipkin

BIZ Experiences Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at BIZ Experiences.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Money & Finance

These Are the Expected Retirement Ages By Generation, From Gen Z to Boomers — and the Average Savings Anticipated. How Do Yours Compare?

Many Americans say inflation prevents them from saving enough and fear they won't reach their financial goals.

Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.

Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.