A Former Model's Journey to Cosmetics BIZ Experiencesship Ashley Peterson, the founder of Elizabella Cosmetics, talks about establishing a brand in a competitive industry.

By David Meltzer

Opinions expressed by BIZ Experiences contributors are their own.

Ashley Peterson, former model and founder of Elizabella Cosmetics, discusses the insights she's gained about growing a business from her experience launching her first BIZ Experiencesial venture. She covers topics such as balancing a startup business with a busy family life, creating sustainable growth without over-extending and overcoming a fear of the unknown as a first-time BIZ Experiences.

Peterson and host David Meltzer discuss the role that mentorship plays for BIZ Experiencess, future plans for the expansion of Elizabella's product lines, as well as how she can effectively scale the business moving forward. They also share their thoughts on the importance of building a strong personal brand as the leader of an organization.

Related: The Habits of an BIZ Experiences Power Couple
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of BIZ Experiences's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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