For Subscribers

5 Traits of Successful BIZ Experiencess Find out if you have what it takes to become a successful BIZ Experiences.

By Wendy Keller

Opinions expressed by BIZ Experiences contributors are their own.

Those who succeed tend to share some common traits. If I'd known this when I started my first business at age 15, I would have paused before leaping. While one can succeed by drive (and a little bit of luck) alone, it may be helpful to know if you possess the traits which can help you attain success as an BIZ Experiences.

Big dreamers

There are two kinds of businesses in the world: Lifestyle businesses and enterprise businesses.

Lifestyle businesses provide the owner with, well, the lifestyle that they want. Enterprise businesses are meant to grow as large as possible. To choose what your heart really desires, just ask yourself, "What do I really want my business to look like in five years?"

If your first answer is about your lifestyle, plan on a lifestyle business. But if you can think about the business as an entity you want to grow separately, you're likely the enterprise-builder type. Be true to yourself from the start. It will help make a lot of your decisions much easier moving forward.

Related: 4 Factors From Childhood That Are Strong Indicators of Success

Realistic learners

Starting a business without doing enough due diligence is foolish. Opening a new shop in your town that already has lots of competitors is illogical unless you have a strong, distinctive, clear value proposition. If you don't have one, figure it out or try something else.

Self awareness

The Oracle at Delphi admonished people to "know thyself." It takes some serious self-awareness to know when you are lousy at something. I'm bad at management because I assume everyone else should also be a self-starter — see what needs doing and just do it. I'm impatient and incredulous in equal measure when people don't. I learned that it is easier to grow in the early years if one is aware of weaknesses so adaptations can be made.

What are you not good at? Everyone says, "Hire your weaknesses." But new businesses sometimes think they can't afford to do so, or they figure that things are good enough to get by for now. Right now, there are a million people in our hyperconnected world who are ready and waiting to help you out, at affordable prices. You'll get further faster by recognizing your weaknesses, playing to your strengths and letting go of trying to do everything yourself.

Related: 8 Great BIZ Experiencesial Success Stories

Courage

When you're first starting out, everything is new and shiny. I once read a statement that said, "50% of your decisions will be right, 50% will be wrong. The only thing you can do is decide faster."

As you learn more about business and your industry, this equation will change. But as the market shifts, you will shift, your company will grow, and you will want to stay open by looking for new ways to do things better.

If you're already up and running successfully, test a percentage — maybe 25% — to see if a new method can outperform the old ways. Be courageous enough to be wrong, adapt, be wrong again, adapt, be wrong again, adapt once more, and become marvelously right.

Tenacity

One of my favorite consulting clients is a forthcoming author who is rapidly growing his third company. When he started his second company, he needed to forge a partnership with one of the biggest brands in his industry.

Somehow, he got the CEO on the phone and told him that he was booking a plane ticket to meet with him in 72 hours. The CEO told him not to come, but my client said he was coming anyway. He finagled a meeting with the guy in a chain restaurant. The promised 15 minutes became four hours. Four hours became a multi-million dollar partnership.

Tenacity means not taking no for an answer. If you can see benefits in your products or services, you have a moral obligation to help others understand that working with you and your company is in their best interests. That's when you'll get the deal.

The future is earned by the bold.

Wendy Keller

CEO and Founder of Keller Media, Inc.

Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker, acclaimed book marketing consultant, and branding expert. She is the author of Ultimate Guide to Platform Building (BIZ Experiences Press®, 2016) and got her first job as a newspaper reporter as a 16-year-old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine; and as associate publisher of Los Angeles’ then-second-largest Spanish language weekly, La Gaceta. She works with authors, speakers and business experts to help them build and promote their brands. She founded Keller Media, Inc. in 1989.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business News

Here's How Much Walmart Employees, From Designers to Software Engineers, Make in a Year

New data reveals the compensation paid to Walmart's over two million employees.

Business News

Gen Z Can't Get Enough of This 'Grandparents' Food — and Suppliers Can't Keep Up With Demand

Health influencers made cottage cheese so popular that companies are struggling to produce it fast enough.

Business News

Gwyneth Paltrow Closes the Loop on the Astronomer, Coldplay Concert Scandal

Unicorn tech company Astronomer decided to make fun of its viral week by hiring a famous ex-wife.

Branding

Executive Branding Isn't Vanity — It's Visibility. Here's How It Unlocks Opportunities You Never Knew Existed.

Executive branding isn't a vanity project — it's the key to unlocking boardroom access, investor trust and long-term leadership influence.

Business Models

How Digitally Organized Teams Can Outpace Companies 100x Their Size

Digital organization helps prevent trust-eroding moments and helps small businesses avoid drowning in too much data overload.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.