5 Business Lessons I Learned From Surfing Like surfers wait for the right wave, business leaders wait for the right opportunities.

By Phil La Duke Edited by Frances Dodds

Opinions expressed by BIZ Experiences contributors are their own.

horsepower | Foap.com

Most of us will never surf and the ranks of corporate boardrooms aren't exactly crowded with surfers, so it probably strikes some as odd that surfing can teach us some powerful lessons. Despite the obvious lifestyle differences between those who wear power suits and those who wear wetsuits, surfing can teach us much about succeeding in business:

Life is a series of rhythms.

Waves tend to come in sets. A good surfer knows that the water can go from being completely flat to rife with choice waves in an instant, and smart business people know the business climate can turn on a dime. Instead of getting discouraged; you need to patiently wait for the right opportunity and be ready to act when it comes to you.

Related: What Surfing Can Teach You About BIZ Experiencesship

Chase the right waves.

Waves are simply opportunities, and you can quickly exhaust yourself chasing the ones that you just can't catch. I know plenty of salespeople who jump on every opportunity and wear themselves out running after leads that aren't real. If you're exhausted from pursuing mediocre or impossible leads, you won't have enough energy to catch the really important deals that come your way.

Sometimes you'll wipe out.

The difference between good surfers and bad ones isn't that good surfers don't wipe out (they do,) it's that a good surfer won't let a good "maytagging" keep him or her from paddling back out. Years ago I was surfing the pier at Huntington Beach when I took a brutal hit that thrashed me around like a rat in a terrier's mouth. Just as I got my head above water a second wave slammed into me like a freight train. I dragged my body out of the water and collapsed on the beach. As I flopped on the beach, battered and bleeding, the junior high gym class from the local school was coming out to surf. The gym teacher looked at me and asked if I was going to paddle back out. When I told him that I wasn't sure he said, "if you don't now, you never will." In business sometimes we can let a career setback destroy our confidence and undermine our ambitions. True success lies in facing down that fear and charging out to meet the next opportunity.

Related: Finding Success by Putting Company Culture First

Commitment is key.

When a wave comes in, you have a split second to catch it; it takes commitment. Those who excel in the business world remain committed to being successful and when the pivotal, game-changing opportunity presents itself they don't react with a lukewarm response; they jump on it. Commitment requires preparation and planning. You can't succeed in business or surfing if you aren't sufficiently proficient and confident.

Related: Remembering Hobie Alter, the Surfing Visionary Who Invented a Sport and a Culture

Everything is better wetter.

I have yet to meet a surfer who doesn't enjoy paddling out, even if the surf conditions are poor. Never become so focused on your job or your career that you forget to enjoy life. Nobody ever said, "I wish I would have spent more time worrying about my career" on his or her deathbed. Enjoy your job or get another, life's too short to toil in misery.

Phil La Duke

Iconoclast

Phil La Duke is a speaker and writer. Find his books at amazon.com/author/philladuke. Twitter @philladuke

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Growing a Business

Product Returns Don't Have to Be a Sunk Cost — Here's How Tweaking Your Return Strategy Can Make You Money

As brands navigate today's shifting retail landscape, returns recommerce is becoming an essential strategy to unlock accessible price points, foster customer loyalty and stay agile.

Personal Finance

How I Streamlined My Financial Reporting for Less Than $50 a Year

From revenue tracking to investment screening, Amsflow delivers.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Side Hustle

This 26-Year-Old's Side Hustle Turned Full-Time Business Led to $100,000 in 2.5 Months and Is On Track for $2.5 Million in 2025

Ross Friedman's successful venture started with a "Teen Night" in Boston, Massachusetts.

Growing a Business

Forget Investors and Co-Founders — Here's How I Built a Lean, Scalable Business on My Terms

You don't need a partner or investors to build something that lasts. You need vision, systems and the guts to go all in on yourself. Here's how I built alone — and why I still would, even now.

Business News

How Much Does Apple Pay Its Employees? Here Are the Exact Salaries of Staff Jobs, Including Developers, Engineers, and Consultants.

New federal filings submitted by Apple reveal how much the tech giant pays its employees for a variety of roles.