What the Color of Your Logo Says About Your Company (Infographic) The Golden Arches just wouldn't communicate the same thing if they were purple.

By Catherine Clifford

Opinions expressed by BIZ Experiences contributors are their own.

If you are building a company that depends on making people feel sexy and sophisticated, it's probably going to confuse your consumers if you your logo is bright green.

That's because different colors are associated with different feelings. Green conveys organic growth, the earth, nature, or feelings of caring. Meanwhile, black communicates feelings of sophistication, authority or seduction. Not convinced? Consider the green logo for Starbucks or Greenpeace and the black logos of Chanel or Sony.

Related: The Incredible Way Your Brain 'Sees' a Logo (Infographic)

Color isn't the only design element that communicates with your customer about your brand. Font, spacing between letters and shape also tell your brand story in that instant when a first impression is formed.

Have a look at the infographic below, compiled by Canadian plastic-card maker Colourfast, to get a sense of whether your logo is conveying the right message.

Click to Enlarge

What the Color of Your Logo Says About Your Company (Infographic)

Related: 5 Examples of Stellar Logo Design and Packaging

This story was first published on Aug. 29, 2015.
Catherine Clifford

Senior BIZ Experiencesship Writer at CNBC

Catherine Clifford is senior BIZ Experiencesship writer at CNBC. She was formerly a senior writer at BIZ Experiences.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

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